Risk. We all crave it to one extent or another. Whether we surf 20′ waves, mountain bike on a narrow path in the dark, or cross the street where there’s no crosswalk, risk is part of our daily lives. And, to be truthful, every decision has a degree of risk.

An example of a low-level risk is when you’re at a diner. You could order the cheeseburger with onion rings and run the risk of an upset stomach. The risk is whether or not the momentary pleasure is worth future discomfort.

People often say the “bigger the risk, the bigger the reward.” That may be true but the risk is still big in that scenario.

When you start looking for a building, presumably with your real estate broker, emotion sets in. You may feel charmed, intrigued, and, well, ready to make the deal. Endorphins kick in. Like eating the cheeseburger and savoring all of its flavors, you have now entered the lizard brain zone where logic is not welcome. Continue reading →