Author Archives: Bridget Willard

About Bridget Willard

Bridget Willard is the Office Manager, Content Writer, and Social Media Manager for Riggins Construction & Management, Inc. CSLB 335720

Listening on Social Media - #ConstChat 11/5/15

Social Listening – #ConstChat Recap

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Construction Chat is a weekly chat on Thursday mornings at 9:00 a.m. Pacific Time. If you’re free, we’d love you to join us.

Thanks to Tess Wittler for the topic suggestion:

Twitter turned their favorites (star) into likes (hearts) this week.

Some of us weren’t that happy. Gifford Associates pointed out that it’s not very professional looking.

I’m not that happy but Twitter didn’t ask me.

But on to the topic and recap.

Listening:

As marketers, sometimes we do a lot of the talking. Imagine if you went to a party and you never allowed anyone else to speak. If all you did was talk about your troubles and triumphs, people may be interested for a while, but at the next party your tales may be actively avoided.

Another scenario is your stories aren’t relevant for the crowd. They struggle with putting food on the table and you’re complaining about reading a book on the beach. Wrong topic for the wrong crowd. Change the demographics and your complaint is heard and empathy outpours. We call this being relevant.

A key factor to social media relevance is listening and conversation. I mean, this is how you really know if yourre relevant. Yes?

So, how do we optimize our social media efforts to factor in listening?

The Questions & Highlighted Responses:

Q1. How can you listen on social media?

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Listening on Social Media - #ConstChat 11/5/15

Listening on Social Media – #ConstChat 11/5/15

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Are you in construction? Do you want to build up your following? Are you looking to connect with the Architectural, Engineering, and Construction (AEC) community?

You’re in luck!

Joining our weekly Twitter Chat may just be the right thing for you.

Construction Chat is on Thursday mornings at 9:00 a.m. Pacific Time.

How to Join a Chat:

1. Follow the hashtag on Twitter (but don’t forget to add #ConstChat manually after your tweet or we won’t see your tweet).

2. Use Hootsuite or TweetDeck and make a column for #ConstChat (but don’t forget to put #ConstChat manually after your tweet).

3. Go to the Twubs page for #ConstChat.

4. My preferred method is using TweetChat. Just go here and log in with your Twitter account. You can even highlight the moderator so you don’t miss questions.

Listening:

As marketers, sometimes we do a lot of the talking. Imagine if you went to a party and you never allowed anyone else to speak. If all you did was talk about your troubles and triumphs, people may be interested for a while, but at the next party your tales may be actively avoided.

Another scenario is your stories aren’t relevant for the crowd. They struggle with putting food on the table and you’re complaining about reading a book on the beach. Wrong topic for the wrong crowd. Change the demographics and your complaint is heard and empathy outpours. We call this being relevant.

A key factor to social media relevance is listening and conversation. I mean, this is how you really know if yourre relevant. Yes?

So, how do we optimize our social media efforts to factor in listening?

The Questions:

Q1. How can you listen on social media?

Q2. Do you use lists to separate demographics?

Q3. Do you have Google alerts setup?

Q4. Do you listen to people talk about your competitors?

Q5. What kind of ratio of tweets / replies shows someone is listening?

Q6. How can you listen offline?

Q7. What are your listening tips?

The Mysteries of Building #ConstChat Topic 10/29/15

The Mysteries of Building #ConstChat Topic 10/29/15

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Are you in construction? Do you want to build up your following? Are you looking to connect with the Architectural, Engineering, and Construction (AEC) community?

You’re in luck!

Joining our weekly Twitter Chat may just be the right thing for you.

Construction Chat is on Thursday mornings at 9:00 a.m. Pacific Time.

How to Join a Chat:

1. Follow the hashtag on Twitter (but don’t forget to add #ConstChat manually after your tweet or we won’t see your tweet).

2. Use Hootsuite or TweetDeck and make a column for #ConstChat (but don’t forget to put #ConstChat manually after your tweet).

3. Go to the Twubs page for #ConstChat.

4. My preferred method is using TweetChat. Just go here and log in with your Twitter account. You can even highlight the moderator so you don’t miss questions.

The Mysteries of Building

Today’s topic and question suggestion comes from Carol Stephen via Window Works.

Questions:

Q1. Have you ever encountered a mysterious noise?

Q2. Did any unplanned errors occur?

Q3. How about unexplained events overnight at the job site?

Q4. Have you felt like a zombie when you were expecting an inspector?

Q5. How do you protect your jobsite from mystery?

Kitchens #ConstChat Topic 10/22/15 with Co-Host @Fabuwood

What’s in your kitchen? #ConstChat Recap Co-hosted by Fabuwood

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Construction Chat is a weekly chat on Thursday mornings at 9:00 a.m. Pacific Time. If you’re free, we’d love you to join us.

Let’s Talk Kitchens!

Courtney Moore from Fabuwood Cabinetry has volunteered to co-host this week’s chat.

 

 

Q1. Okay fellow contractors let’s get personal. What’s in your kitchen?

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Have you tried Twitter's new publishing tool yet? A collection is turned into a moment.

Progress Photos on Wamco’s TI – Twitter Publishing

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Today I read on Mashable that Twitter is allowing you to embed a collection of tweets, emphasizing the photos instead of the text. Thanks for the great tweet, Inspire Social.

A collection is turned into a moment.

What better way than to test this out on our current tenant improvement project for Wamco? Currently the progress photos are part of our Instagram Monday campaign but I always tweet at least one photo of the front of the building. Perfect. I know exactly how I’ll use this.

First, the embed. Then the instructions.

About this TI

Wamco’s new exterior and interior improvement is a beautiful project but focusing on the exterior, more storefront was cut in and an aluminum fascade is being added. You can see the progress from Week 5 to 21 in these few photos.

So, how do you do this?

  1. In TweetDeck (yes you have to use TweetDeck — at least for today) click the plus sign on the left sidebar, add column, add collection.
  2. Click on the blue create collection button.
  3. It will open up a new column where you can name and describe the collection.
  4. Drag tweets into the collection (with the 4 arrow thing). It helps if your collection column is next to a search or favorite column. That stupid “Add To Collection” choice doesn’t work.drag tweet to collection
  5. In the collection column, click the sliders at the top, click share.
  6. In the share dialog, choose View on Twitter. It will open up this collection (used to be a timeline) in a new window.
  7. Copy the link (url) of Collection (mine is https://twitter.com/RigginsConst/timelines/656959892314435584 ). It is a timeline, technically and very linear. Don’t worry the next steps will make it more beautiful.
  8. Go to publish.twitter.com.
  9. Enter URL from your new timeline (step 7) in the dialog box and press the arrow or enter key on your keyboard. The moment will come up.
  10. If you like what you see, click the blue copy code button. If you don’t like what you see, go back to TweetDeck and add or remove tweets to your collection. My tip is to have an odd number (3, 5, 7) of tweets. It looks better.
  11. For WordPress, go to your post/page, click text (it doesn’t work in visual), then paste code where you want it to appear. Now, for me, it didn’t live preview but when I clicked publish, it was live. So don’t freak out like I did.
  12. Don’t forget to save.
  13. Proofread post.
  14. Publish.
  15. Pat yourself on the back.

Are you going to try Twitter Publishing?