Listening on Social Media - #ConstChat 11/5/15

Listening on Social Media – #ConstChat 11/5/15

Are you in construction? Do you want to build up your following? Are you looking to connect with the Architectural, Engineering, and Construction (AEC) community?

You’re in luck!

Joining our weekly Twitter Chat may just be the right thing for you.

Construction Chat is on Thursday mornings at 9:00 a.m. Pacific Time.

How to Join a Chat:

1. Follow the hashtag on Twitter (but don’t forget to add #ConstChat manually after your tweet or we won’t see your tweet).

2. Use Hootsuite or TweetDeck and make a column for #ConstChat (but don’t forget to put #ConstChat manually after your tweet).

3. Go to the Twubs page for #ConstChat.

4. My preferred method is using TweetChat. Just go here and log in with your Twitter account. You can even highlight the moderator so you don’t miss questions.


As marketers, sometimes we do a lot of the talking. Imagine if you went to a party and you never allowed anyone else to speak. If all you did was talk about your troubles and triumphs, people may be interested for a while, but at the next party your tales may be actively avoided.

Another scenario is your stories aren’t relevant for the crowd. They struggle with putting food on the table and you’re complaining about reading a book on the beach. Wrong topic for the wrong crowd. Change the demographics and your complaint is heard and empathy outpours. We call this being relevant.

A key factor to social media relevance is listening and conversation. I mean, this is how you really know if yourre relevant. Yes?

So, how do we optimize our social media efforts to factor in listening?

The Questions:

Q1. How can you listen on social media?

Q2. Do you use lists to separate demographics?

Q3. Do you have Google alerts setup?

Q4. Do you listen to people talk about your competitors?

Q5. What kind of ratio of tweets / replies shows someone is listening?

Q6. How can you listen offline?

Q7. What are your listening tips?

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