Construction Chat is a weekly chat on Thursday mornings at 9:00 a.m. Pacific Time. If you’re free, we’d love you to join us.
Thanks to Tess Wittler for the topic suggestion:
@RigginsConst Maybe "Tips for Listening on Social" and include your "favorites" trick? How to make it efficient (I still struggle)
— Tess Wittler (@TessWittler) November 4, 2015
Twitter turned their favorites (star) into likes (hearts) this week.
Are your Twitter favorites (star) now likes (hearts)? Screenshot: pic.twitter.com/qOUuenjrj1
— Riggins Construction (@RigginsConst) November 3, 2015
Some of us weren’t that happy. Gifford Associates pointed out that it’s not very professional looking.
@RigginsConst I thought they might come across as 'cutesy' for business-minded tweeps. But not many images represent 'liking' something.
— Gifford Associates (@GiffordOttawa) November 3, 2015
I’m not that happy but Twitter didn’t ask me.
— Fortune (@FortuneMagazine) November 3, 2015
But on to the topic and recap.
As marketers, sometimes we do a lot of the talking. Imagine if you went to a party and you never allowed anyone else to speak. If all you did was talk about your troubles and triumphs, people may be interested for a while, but at the next party your tales may be actively avoided.
Another scenario is your stories aren’t relevant for the crowd. They struggle with putting food on the table and you’re complaining about reading a book on the beach. Wrong topic for the wrong crowd. Change the demographics and your complaint is heard and empathy outpours. We call this being relevant.
A key factor to social media relevance is listening and conversation. I mean, this is how you really know if yourre relevant. Yes?
So, how do we optimize our social media efforts to factor in listening?
The Questions & Highlighted Responses:
Q1. How can you listen on social media?
A1) Use Twitter Lists to follow important customers, industry publications & influencers, partners, and vendors. #ConstChat
— CapitalTristate (@CapitalTristate) November 5, 2015
— Feeney, Inc. (@FeeneyInc) November 5, 2015