Construction Chat is a weekly chat on Thursday mornings at 9:00 a.m. Pacific Time. If you’re free, we’d love you to join us.

Thanks to Tess Wittler for the topic suggestion:

@RigginsConst Maybe "Tips for Listening on Social" and include your "favorites" trick? How to make it efficient (I still struggle)

— Tess Wittler (@TessWittler) November 4, 2015

Twitter turned their favorites (star) into likes (hearts) this week.

Are your Twitter favorites (star) now likes (hearts)? Screenshot: pic.twitter.com/qOUuenjrj1

— Riggins Construction (@RigginsConst) November 3, 2015

Some of us weren’t that happy. Gifford Associates pointed out that it’s not very professional looking.

@RigginsConst I thought they might come across as 'cutesy' for business-minded tweeps. But not many images represent 'liking' something.

— Gifford Associates (@GiffordOttawa) November 3, 2015

I’m not that happy but Twitter didn’t ask me.

These people are really upset Twitter lost ‘favs’ https://t.co/B5J6tEQUL8 pic.twitter.com/XTkvDDuhel

— Fortune (@FortuneMagazine) November 3, 2015

But on to the topic and recap.

Listening:

As marketers, sometimes we do a lot of the talking. Imagine if you went to a party and you never allowed anyone else to speak. If all you did was talk about your troubles and triumphs, people may be interested for a while, but at the next party your tales may be actively avoided.

Another scenario is your stories aren’t relevant for the crowd. They struggle with putting food on the table and you’re complaining about reading a book on the beach. Wrong topic for the wrong crowd. Change the demographics and your complaint is heard and empathy outpours. We call this being relevant.

A key factor to social media relevance is listening and conversation. I mean, this is how you really know if yourre relevant. Yes?

So, how do we optimize our social media efforts to factor in listening?

The Questions & Highlighted Responses:

Q1. How can you listen on social media?

A1) Use Twitter Lists to follow important customers, industry publications & influencers, partners, and vendors. #ConstChat

— CapitalTristate (@CapitalTristate) November 5, 2015

A1. you can also respond to MT, RT, faves to show you are listening on #socialmedia #constchat

— Feeney, Inc. (@FeeneyInc) November 5, 2015

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Are you in construction? Do you want to build up your following? Are you looking to connect with the Architectural, Engineering, and Construction (AEC) community?

You’re in luck!

Joining our weekly Twitter Chat may just be the right thing for you.

Construction Chat is on Thursday mornings at 9:00 a.m. Pacific Time.

How to Join a Chat:

1. Follow the hashtag on Twitter (but don’t forget to add #ConstChat manually after your tweet or we won’t see your tweet).

2. Use Hootsuite or TweetDeck and make a column for #ConstChat (but don’t forget to put #ConstChat manually after your tweet).

3. Go to the Twubs page for #ConstChat.

4. My preferred method is using TweetChat. Just go here and log in with your Twitter account. You can even highlight the moderator so you don’t miss questions.

Listening:

As marketers, sometimes we do a lot of the talking. Imagine if you went to a party and you never allowed anyone else to speak. If all you did was talk about your troubles and triumphs, people may be interested for a while, but at the next party your tales may be actively avoided.

Another scenario is your stories aren’t relevant for the crowd. They struggle with putting food on the table and you’re complaining about reading a book on the beach. Wrong topic for the wrong crowd. Change the demographics and your complaint is heard and empathy outpours. We call this being relevant.

A key factor to social media relevance is listening and conversation. I mean, this is how you really know if yourre relevant. Yes?

So, how do we optimize our social media efforts to factor in listening?

The Questions:

Q1. How can you listen on social media?

Q2. Do you use lists to separate demographics?

Q3. Do you have Google alerts setup?

Q4. Do you listen to people talk about your competitors?

Q5. What kind of ratio of tweets / replies shows someone is listening?

Q6. How can you listen offline?

Q7. What are your listening tips?

Are you in construction? Do you want to build up your following? Are you looking to connect with the Architectural, Engineering, and Construction (AEC) community?

You’re in luck!

Joining our weekly Twitter Chat may just be the right thing for you.

Construction Chat is on Thursday mornings at 9:00 a.m. Pacific Time.

How to Join a Chat:

1. Follow the hashtag on Twitter (but don’t forget to add #ConstChat manually after your tweet or we won’t see your tweet).

2. Use Hootsuite or TweetDeck and make a column for #ConstChat (but don’t forget to put #ConstChat manually after your tweet).

3. Go to the Twubs page for #ConstChat.

4. My preferred method is using TweetChat. Just go here and log in with your Twitter account. You can even highlight the moderator so you don’t miss questions.

The Mysteries of Building

Today’s topic and question suggestion comes from Carol Stephen via Window Works.

@RigginsConst The Mysteries of Building! Halloween themed. What squeaks, unplanned strange angles, etc. have you found while on the job?

— Window Works CA (@WindowWorksCA) October 27, 2015

Questions:

Q1. Have you ever encountered a mysterious noise?

Q2. Did any unplanned errors occur?

Q3. How about unexplained events overnight at the job site?

Q4. Have you felt like a zombie when you were expecting an inspector?

Q5. How do you protect your jobsite from mystery?

Construction Chat is a weekly chat on Thursday mornings at 9:00 a.m. Pacific Time. If you’re free, we’d love you to join us.

Let’s Talk Kitchens!

Courtney Moore from Fabuwood Cabinetry has volunteered to co-host this week’s chat.

Hi Everyone! My name is Courtney from @Fabuwood and I will be co-hosting with you guys today! #ConstChat

— Fabuwood Cabinetry (@Fabuwood) October 22, 2015

Coffee in hand and ready to talk kitchens with you all! #constchat pic.twitter.com/iUWlXMvSiP

— Fabuwood Cabinetry (@Fabuwood) October 22, 2015

Q1. Okay fellow contractors let’s get personal. What’s in your kitchen?

A1: The all-essental coffee pot, cat's food+water, fridge, stove, cabinets, bits and bobbles for personalization. #ConstChat

— Floors To Your Home (@FTYHFlooring) October 22, 2015

I have a kitchen #ConstChat

— Construction Data (@cdcnews) October 22, 2015

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