Today I read on Mashable that Twitter is allowing you to embed a collection of tweets, emphasizing the photos instead of the text. Thanks for the great tweet, Inspire Social.
Twitter officially opens Moments publishing tools to everyone https://t.co/XZfI5ea966
— Inspire Social (@InspireSocial) October 21, 2015
A collection is turned into a moment.
What better way than to test this out on our current tenant improvement project for Wamco? Currently the progress photos are part of our Instagram Monday campaign but I always tweet at least one photo of the front of the building. Perfect. I know exactly how I’ll use this.
First, the embed. Then the instructions.
About this TI
Wamco’s new exterior and interior improvement is a beautiful project but focusing on the exterior, more storefront was cut in and an aluminum fascade is being added. You can see the progress from Week 5 to 21 in these few photos.
So, how do you do this?
- In TweetDeck (yes you have to use TweetDeck — at least for today) click the plus sign on the left sidebar, add column, add collection.
- Click on the blue create collection button.
- It will open up a new column where you can name and describe the collection.
- Drag tweets into the collection (with the 4 arrow thing). It helps if your collection column is next to a search or favorite column. That stupid “Add To Collection” choice doesn’t work.
- In the collection column, click the sliders at the top, click share.
- In the share dialog, choose View on Twitter. It will open up this collection (used to be a timeline) in a new window.
- Copy the link (url) of Collection (mine is https://twitter.com/RigginsConst/timelines/656959892314435584 ). It is a timeline, technically and very linear. Don’t worry the next steps will make it more beautiful.
- Go to publish.twitter.com.
- Enter URL from your new timeline (step 7) in the dialog box and press the arrow or enter key on your keyboard. The moment will come up.
- If you like what you see, click the blue copy code button. If you don’t like what you see, go back to TweetDeck and add or remove tweets to your collection. My tip is to have an odd number (3, 5, 7) of tweets. It looks better.
- For WordPress, go to your post/page, click text (it doesn’t work in visual), then paste code where you want it to appear. Now, for me, it didn’t live preview but when I clicked publish, it was live. So don’t freak out like I did.
- Don’t forget to save.
- Proofread post.
- Pat yourself on the back.