Seasonal Marketing - #ConstChat Recap - Riggins Construction & Management, Inc.

Construction Chat is a weekly chat on Thursday mornings at 9:00 a.m. Pacific Time. If you’re free, we’d love you to join us.

This week’s topic was qualifying leads.

Q1. Do you change your avatars for seasons or holidays?

A1. Since we’re B2B, we don’t think it’s appropriate for our audience. Maybe for April Fools though. Stay tuned on that one. #ConstChat

— iSqFt® (@iSqFt) October 30, 2014

A1. We don't change them out but I would love to add a Santa hat. #constchat

— HagerCo (@HagerCo) October 30, 2014

A1. Nope! That would be a fun idea, though. #constchat

— Window Works CA (@WindowWorksCA) October 30, 2014

A1: We do, I usually add snowflakes or other pics to our logo, or change the color to match the season #ConstChat

— US SPEC (@usspecproducts) October 30, 2014

A1: I wouldn't change avatar, too many things to cover. Don't want to leave someone out. #constchat

— Tony Booth (@anthonybooth) October 30, 2014

@RigginsConst Not usually, but if I have the time or if I happen to think about it then I will! #constchat

— Milan Jara (@Milan_Jara) October 30, 2014

@RigginsConst We don't, our red star is festive for most holidays! #constchat

— Infinity Pools Texas (@InfinityPoolsTX) October 30, 2014

A1. No, but I always want to 🙂 Time just gets away from me… #ConstChat

— tracy (@tracycopy) October 30, 2014

A1. The Snowflakes are a good idea. Or something with lights! #NonDenominational #constchat

— Window Works CA (@WindowWorksCA) October 30, 2014

A1. I like the nondenominational ideas. They work well for a little added festivity. #constchat

— Tony Booth (@anthonybooth) October 30, 2014

A1 Don't change avatar but like to add some holiday stuff in background. #ConstChat

— WarehouseFlow Advisr (@witzshared) October 30, 2014

I play between avatar and cover page. Yes. RT @RigginsConst @SocialSMktg do you change avatars for seasons/holidays? #constchat

— rubyrusine (@SocialSMktg) October 30, 2014

Q2. What do you avoid, if anything, around the holidays?

A2. I don't like to start promoting X-mas BEFORE Thanksgiving #ConstChat

— tracy (@tracycopy) October 30, 2014

A2. Like a first date, anything to do with religion or politics. We don’t touch that with a ten-foot stick. Think fun & friendly. #ConstChat

— iSqFt® (@iSqFt) October 30, 2014

A2. Anything religious. Try to go with season related themes. #constchat

— Tony Booth (@anthonybooth) October 30, 2014

A2: I try to avoid being over-zealous as well as specific religions to not offend #ConstChat

— US SPEC (@usspecproducts) October 30, 2014

@RigginsConst A2: Try to be PC – not sticking to one holiday or excluding any. #constchat

— Milan Jara (@Milan_Jara) October 30, 2014

A2. Religion and politics or anything too sexual we avoid, not just during holidays, but year round. #constchat

— Window Works CA (@WindowWorksCA) October 30, 2014

A2. Yes, try to keep content current. #constchat

— Tony Booth (@anthonybooth) October 30, 2014

A2: We avoid doing specific holidays and go off the seasons. In winter we do a 'polar plunge' theme. #constchat

— Infinity Pools Texas (@InfinityPoolsTX) October 30, 2014

@RigginsConst Us too, when I design our card I do very festive colors, #happyholiday cards #ConstChat

— US SPEC (@usspecproducts) October 30, 2014

Q3. Do you write your content around holiday themes or activities?

A3. Don't often write around holiday themes and activities because it's not "evergreen." #constchat

— Window Works CA (@WindowWorksCA) October 30, 2014

A3: We do but in the context of gathering with the family not the specific holiday. #constchat

— Infinity Pools Texas (@InfinityPoolsTX) October 30, 2014

A3. Yes. Particularly recipes & tips for Holiday meals. #ConstChat

— tracy (@tracycopy) October 30, 2014

A3 Yes I do, especially stories about fireplace and tree safety, etc. #ConstChat

— WarehouseFlow Advisr (@witzshared) October 30, 2014

A3: I try to stick to content that are not seasonal. #constchat

— rubyrusine (@SocialSMktg) October 30, 2014

A3. We’ll share our parties & charity work, but we'll limit it to 1 blog per holiday. My focus is on actionable content more. #ConstChat

— iSqFt® (@iSqFt) October 30, 2014

A3: I try to focus on cold weather products – not too holiday themed #ConstChat

— US SPEC (@usspecproducts) October 30, 2014

Q4. Are you worried about holiday-themed posts going stale?

A4. It would after a few days. #constchat

— rubyrusine (@SocialSMktg) October 30, 2014

A4B for blogs…I think to mark it up for next year. Update it with current info. Google likes updated content #constchat

— rubyrusine (@SocialSMktg) October 30, 2014

A4c Other benefits on updating dated blogs > http://t.co/O8H4FhfPaV #constchat

— rubyrusine (@SocialSMktg) October 30, 2014

A4. I like dated content. It shows that the company is alive & breathing. But it only works if you keep posting new stuff. #ConstChat

— iSqFt® (@iSqFt) October 30, 2014

A4. I try to provide good content that doesn't go stale but is appropriate for the time like winter safety #constchat

— Tony Booth (@anthonybooth) October 30, 2014

@RigginsConst A4: Sometimes, but even non-holiday posts gets stale eventually! #constchat

— Milan Jara (@Milan_Jara) October 30, 2014

A4: We don't focus on holiday themed specifically although our tools are great holiday gifts. #constchat

— Zircon Corporation (@ZirconTools) October 30, 2014

Q5. Do you have any advice or cautionary tales?

A5. Our highest engagement is when we show that we’re real people. I love that side of my work. Authenticity is so important. #ConstChat

— iSqFt® (@iSqFt) October 30, 2014

A5. If you write a holiday blog post, make sure to not send it out during non-holiday times. #constchat

— Window Works CA (@WindowWorksCA) October 30, 2014

A5. Plan holiday posts well. Includes: content, image and timing. #constchat

— rubyrusine (@SocialSMktg) October 30, 2014

A5: Once you get back from holiday vacation, remember to change the avatar! A santa hat in January is a bit odd #ConstChat

— US SPEC (@usspecproducts) October 30, 2014