Everyone starts somewhere in Social Media.  Tips and tricks we’ve all learned along the way can be especially helpful to those still navigating uncharted waters.

This interview series features twitter accounts in and around the construction industry, a growing population within the Twittersphere.  My only disclaimer is that I do not always agree with the advice.

Stats:

Twitter Name: @etplastics

Twitter Bio: Distributor of Decorative & Industrial Plastic Sheets, Rods, Tubes, and Clear Plastic Hurricane Shutters. Tweets by Pam. http://facebook.com/etplastics

City/State: NY, NJ, IL, OH, FL, MN, TX

Main Website: www.e-tplastics.com

Facebook Page: facebook.com/etplastics

Admin Name:  Pam Aungst (until June 2012)

LinkedIN Profile:  http://www.linkedin.com/in/pamaungst

Klout Score: 54

Followers: 877

Following:Follower Ratio: .97

Questions:

1. When did you start your twitter account?

The @etplastics account was established on April 1, 2011.

2. What was your biggest obstacle in twitter?

The biggest obstacle was getting an initial set of followers; not just any followers, but the “right” kind of followers. I started out by following accounts in our target market industries (found through Twitter directories such as WeFollow) and some of them would follow back, but there were not as many directory members actively engaging as I had hoped to find.

I had much better luck when I started to watch our stream for active conversationalists and followed the accounts that they were conversing with. Jumping in on those conversations then yielded the best result because others that were following those conversations, not yet on our radar, started to follow and engage with us, too. That momentum has been carrying us ever since. Continue reading →