Everyone starts somewhere in Social Media. Tips and tricks we’ve all learned along the way can be especially helpful to those still navigating uncharted waters.
This interview series features twitter accounts in and around the construction industry, a growing population within the Twittersphere. My only disclaimer is that I do not always agree with the advice.
Twitter Name: @neslusa
Twitter Bio: We are a solar panel manufacturer that makes SolarSimplified by selling great products directly and being people you want to work with! Tweets by Kendra 🙂
Company Name: NESL USA (Nexus Energy Solutions)
City/State: Tualatin, Oregon
Main Website: neslusa.com
Facebook Page: facebook.com/neslusa
Admin Name: Kendra Hubbard (November 2010 – December 2011) You can follow her social media account @TheK_Hub
LinkedIN Profile: linkedin.com/in/kendrahubbard
LinkedIN Company Page: linkedin.com/company/nesl-usa
Klout Score: 52
Following:Follower Ratio: 1.02
1. When did you start your twitter account?
The company opened the account in July of 2010, but it wasn’t utilized until November of 2010, when I started with the company. Since then, we have over 6,500 tweets!
2. What was your biggest obstacle in twitter?
The biggest obstacle I face using Twitter is time management. I think it’s important to be in front of your connections when they are online, if possible. It creates more meaningful connections, enhances brand image, and builds reputation.
With this being said, I often find I am behind for our East Coast tweeps, so it has been an opportunity for me to figure out ways to be online during busier times. I spend a portion of my morning reading and researching the solar industry, then share this info on our Twitter feed (and Facebook) in the afternoons.
Since I know we aren’t always in front of people’s timelines, I often retweet important information a few times during the week.
3. How often do you tweet? Do you have a schedule?
Well, I tweet pretty much throughout the entire day. I don’t schedule tweets and don’t plan to. I know it works for a lot of people but I like the social interaction and challenge. I use TweetDeck and have it open most of the day. I am also responsible for my company’s other marketing activities and I find that the information I am exposed to on Twitter keeps me informed and on-top of what’s happening in the solar industry and beyond.