I am the first to admit that it’s very easy to get into a Twitter Rut. Sometimes Follow Friday on Twitter can just add to that stuck feeling.

Thousands, maybe tens or hundreds of thousands, of group shoutouts are tweeted every week. What began as a recommendation tool (read Carol Stephen’s Best Practices) has become an automated, rewteeted nightmare to some and waste of time for others. Follow Friday is almost as pointless as throwing a bowl of conversation hearts at people in a party and expecting them to talk to you. Continue reading →