Building Your Brand – One Platform at a Time #ConstChat Recap

const-brandingConstruction Chat is a new chat hosted by us on Thursday mornings at 9:00 a.m. Pacific Time.  We’d love you to join if you’re free next week.

(I put a reminder in my calendar. Otherwise, even I would forget.)

This week’s topic:

Today we discussed social media branding.

Below are the questions, as asked, and some highlighted answers. Some weeks there are so many great answers, it’s hard not to include them. We apologize for the length in advance. The purpose of the recap is to give you, our reader, some insight.

The questions came from Kevin at Hard Hat Hub. Thanks for co-hosting, Kevin.

Q1. How many social media feeds does your company use?

Q2. Is there a Social Media Manager at your company to handle all the feeds?

Q2b. Is the Social Media performed in-house or outsourced?

Q3. Who creates the messaging sent out over these feeds?

Q4. Is your company’s messaging, communications, and logo/colors consistent across all platforms?

Q5. Do you spend $ to promote your social media posts? (advertising)

Q6. Do you think Social Media is an efficient way to reach professionals in our industry?

Q6b. Anyone see a trend? Homeowners on FB/Pinterest, architects/GC on Twitter/LinkedIn?

Q7. Do you have a posting schedule or strong opinion?

Q8. Do any of you blog?

Bonus Tweet:

Overjoyed that Laurie March from HGTV’s The House Counselor was watching the chat and chimed in. It’s nice to know that other construction nerds are joining the chat every week. What a great community!

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