Facebook: Too Big To Quit? – #ConstChat Recap

Facebook for Contractors #ConstChat topic 7/10/14Construction Chat was started May 8, 2014, to build community among the construction-inclined.

This weekly chat is hosted by Riggins Construction Thursday mornings at 9:00 a.m. Pacific Time.  We’d love you to join us, if you’re free next week.

(I put a reminder in my calendar. Otherwise, even I would forget.)

This week’s topic:


[Gets on soap box.]

There’s a lot of hype right now that Facebook is too hard or Facebook forces people to pay for advertising.

Nonsense. Let’s compare 13% reach on Facebook with Twitter for a moment.

Scott Stratten of goes by the 10/10/10 rule. He describes this in his post, “When We Exaggerate Our Size, Everyone Loses:”

From my non-scientific research (which entails me looking at the screen and rubbing my beard in a professor-style way) and through sending over 85,000 tweets over 4 years and seeing the click-throughs, video and picture views of most of those and other accounts, this is more accurate: 10/10/10 rule.

10% of your follower count is online at any given time

10% of those will have a chance to see your tweet

10% will actually view it/click something

So for me, 1,200 people will see any given tweet of mine that is not a reply. Scientific? No. But I’m sure as shinola it beats “Impression” and “Reach” as a more accurate measure.

For an audience of 14,000 followers that breaks down to 1,400 are online, 140 may see a tweet, 14 may view/click/reply. 14/14000 = 0.1%.

Not one percent.

Zero point one percent.

That’s 0.001.

Though Facebook may “only” be giving Pages 13% reach, that’s still a lot bigger than 1/10 of one percent. We can agree on this, right?

Below are the questions, as asked, and some highlighted answers. Some weeks there are so many great answers, it’s hard not to include them. I apologize for the length in advance. The purpose of the recap is to give you, the reader, some insight.

Q1: Do you have a Facebook Page?

Q2: What prompted you to start the Page?

Here’s the thing about Facebook: lots of people READ posts but never click like or comment. Remember, lurkers are readers. There is an audience that isn’t entirely measurable. The downside is that Facebook shows you more of what you interact with. 

Q3: What is your strategy for posting?

Q4: How often do you post?

Q4b. Do you schedule or use 3rd party apps to post?

Q5: Do you like other pages (or participate in – like sharing events)?

Q6: What are some of your challenges with Facebook?

Q7. How many of you are B2B? Retail?

Bonus Tweets:

Do you have an answer you want to contribute? Feel free to add it in the comments.

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