Everyone starts somewhere in Social Media. Tips and tricks we’ve all learned along the way can be especially helpful to those still navigating uncharted waters.
This interview series features twitter accounts in and around the construction industry, a growing population within the Twittersphere. My only disclaimer is that I do not always agree with the advice.
Stats:
Twitter Name: @Multivista Twitter Bio: Multivista creates a comprehensive record of your entire construction project, from ground-breaking through completion. Every wall. Every ceiling. Every system. Company Name: Multivista City/State: US Headquarters – Phoenix, AZ; Canada Headquarters – Vancouver, BC Main Website: multivista.com Facebook Page: facebook.com/Multivista Company LinkedIN Page: linkedin.com/company/multivista Google Plus: plus.google.com/u/0/b/102347663399308776672/ YouTube Channel: youtube.com/multivistaco Admin Name: Stephanie Riel (until 2013) LinkedIN Profile: linkedin.com/in/stephanieriel Klout Score: 40 Followers: 456 Following:Follower Ratio: 1.46
Questions:
1. When did you start your twitter account?
The account was created by someone within the company on January 29, 2010, but I took over in April 2010.
2. What was your biggest obstacle in twitter?
When our Twitter account was first created it was being used as a way to push out information on our recently awarded jobs. Unfortunately, conversations with other tweeps were not taking place. I really had to wrap my head around how to establish a “voice” for Multivista so that we could converse with other construction industry stakeholders in a meaningful way.
3. How often do you tweet? Do you have a schedule?
I tweet daily, but I do not have a set schedule. My goal each day is to check Twitter a minimum of once in the morning, in the afternoon, and before end-of-day. Some days I tweet hourly; other times I tweet once a day! I am also responsible for Multivista’s other marketing activities, so our social activity is dictated by what is going on in Multivista’s world and what is on my calendar for the day. It is a fun balance!
4. What is your recommendation to new people on twitter?
People are on Twitter to connect and have conversations with others. So engage in conversations and ask questions. I have found that seasoned Twitter users are happy to help out!
5. What is your favorite hashtag and why.
I love hashtags! They provide such a great way to connect with others and organize content. For the construction industry a great one is #AECSM. Not only is this a weekly AEC (architecture, engineering, construction) industry tweet chat used to talk all things social media, but it has also helped me to connect with some great people on Twitter! The #AEC hashtag is also very helpful. We’ve made some great connections following those two!
6. Did you have a twitter mentor? How did that come about?
I do not have a Twitter mentor, but there are certainly people on Twitter that I admire. I have had the absolute pleasure of connecting with awesome people on Twitter (both personally and professionally). Twitter has a magical way of connecting us across time zones!
7. Can you recommend a twitter account that we should be following?
There are so many, so I’ll just list a few!
AEC: @BalboaCapital @askCodeConcepts @HillPCIGroup @thebeckgroup and @ReedConstrData are some of the great conversationalists we connect with.
Socially savvy : @SmallGiants @Taryn44, @joshmiles, @scrumptiousmke and @DiyaMarketing.
We also love following @ConstructechMag and @ConstructionD for construction news.
Check our #FF recommendations for a full lists of great people to follow!
Additional Comments:
Just say no to auto DMs.
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