Construction Chat is a weekly chat on Thursday mornings at 9:00 a.m. Pacific Time. If you’re free, we’d love you to join us.
This week’s chat was about marketing at the end of a job which is just as important as at the beginning.
Q1: Are you focused on end-of-job marketing?
Yes! @WindowWorksCA @RigginsConst #constchat
— Zircon Corporation (@ZirconTools) May 28, 2015
A1. Not really. Our jobs are smaller #constchat
— Window Works CA (@WindowWorksCA) May 28, 2015
A1 We are developing a better End of Project Marketing Plan (including Social) #constchat
— CGI Container Sales (@CGIContainer) May 28, 2015
A1. We provide a product, but we do focus on client retention #ConstChat
— Construction Data (@cdcnews) May 28, 2015
A1. Developed another line of business to assist customers with maintenance and restoration #ConstChat
— Granite Division (@GraniteDiv) May 28, 2015
We always are "on", so there is never at end of job marketing project – it is on-going in building sensors and scanners. #constchat
— Zircon Corporation (@ZirconTools) May 28, 2015
A1a. We're mostly a "one and done" shop. We rely on word of mouth to get new clients, though. #constchat
— Window Works CA (@WindowWorksCA) May 28, 2015
A1 we do some, but a lot of our jobs are ongoing, so it's not necessary in many cases #ConstChat
— BlueSteele Solutions (@BlueSteeleTX) May 28, 2015
A1. We have repeat customers as well, so we focus on end-of-job marketing. #ConstChat
— Utility Fleet Sales (@utilityfleet) May 28, 2015
A1: We definitely are focused on end of project marketing. #ConstChat
— Jewett Construction (@JewettConstruct) May 28, 2015
A1. We like to make sure our customers are satisfied, so there's at least a little focus on that. #ConstChat
— JorgMaterialHandling (@MaterialHndling) May 28, 2015
Q2: Do you give the clients close-out documents?
A2. Depends on the size and scope of the work. On the larger jobs, yes. #constchat
— Window Works CA (@WindowWorksCA) May 28, 2015
A2: We do, for warranty information We also do 'pool school' and teach them how to maintain their pool. #constchat
— Infinity Pools Texas (@InfinityPoolsTX) May 28, 2015
A2. We also have the after service support on-going for anyone who has a question about our tools. #constchat
— Zircon Corporation (@ZirconTools) May 28, 2015
A2 Yes we give everyone who buys a website from us a user guide, and often other documents #ConstChat
— BlueSteele Solutions (@BlueSteeleTX) May 28, 2015
A2. Yes, anything they may need to help with the equipment they rent/purchase. #constchat
— Utility One Source (@utility1source) May 28, 2015
A2 we have a team that works with clients to set up searches, and walk them through our product after they sign up #ConstChat
— Construction Data (@cdcnews) May 28, 2015
A2: Close out documents go to every client with contacts of subs, material information, etc. #ConstChat
— Jewett Construction (@JewettConstruct) May 28, 2015
A2 we also have some YouTube tutorials and a client support center for customer q&a's #ConstChat
— Construction Data (@cdcnews) May 28, 2015
Q3: What kinds of things do you give to the client at the end of the job?
A3 They get all the things #ConstChat
— BlueSteele Solutions (@BlueSteeleTX) May 28, 2015
Q3: They get a month of pool service, while they learn about maintenance. Plus our owners walk through the project with them. #constchat
— Infinity Pools Texas (@InfinityPoolsTX) May 28, 2015
A3. Our distributors handle this but we support anything they choose to do. We encourage installation & care instructions. #constchat
— HagerCo (@HagerCo) May 28, 2015
@RigginsConst Not necessarily! 🙂 A3. We like to give out promotional items as well. Hats, koozies, calendars, etc. #ConstChat
— Utility Fleet Sales (@utilityfleet) May 28, 2015
A3. We give them documents for how to care for their window film, mainly. #constchat
— Window Works CA (@WindowWorksCA) May 28, 2015
A3: Close out manual including all the information they may need and an invitation to reach out to us for anything. #ConstChat
— Jewett Construction (@JewettConstruct) May 28, 2015
Q4: Do you ask for reviews?
A4. We periodically ask for customer testimonials. #constchat
— Zircon Corporation (@ZirconTools) May 28, 2015
A4. We need to get better at that. We just started blogging, so reviews could also go up on the site. #constchat
— Window Works CA (@WindowWorksCA) May 28, 2015
A4. Not currently but it is something we are working on. #constchat
— HagerCo (@HagerCo) May 28, 2015
A4. Yes! Google+ reviews, Yelp, anything that may show up when someone searches for our company. #ConstChat
— Utility Fleet Sales (@utilityfleet) May 28, 2015
A4 – we are revamping the website to include Testimonials & Case Studies #constchat
— CGI Container Sales (@CGIContainer) May 28, 2015
@RigginsConst We ask for reviews from our customers, mostly on @Houzz
— Feeney, Inc. (@FeeneyInc) May 28, 2015
A4. We try, although we find it difficult. #constchat
— Utility One Source (@utility1source) May 28, 2015
A4 We do, but like @rigginsConst said, not always easy to get. We should probably all just review each other #ConstChat
— BlueSteele Solutions (@BlueSteeleTX) May 28, 2015
A4: We do but it's hard! We only ask once and sometimes we don't get any posted! Working on that now. #constchat
— Infinity Pools Texas (@InfinityPoolsTX) May 28, 2015
A4 We periodically ask for feedback, sometimes it can be used as a testimonial and sometimes it's how we can better serve them #ConstChat
— Construction Data (@cdcnews) May 28, 2015
A4 Reviews are tricky because people tend not to trust them from you-only if it's on a third party site #ConstChat
— BlueSteele Solutions (@BlueSteeleTX) May 28, 2015
A4a. At a show in March we had several folks walk up to our booth and share how much they liked our product. Next year video! #constchat
— HagerCo (@HagerCo) May 28, 2015
A4 We appreciate all feedback to learn how to better serve our customers, especially as a growing startup in this industry! #constchat
— BigRentz.com (@BigRentz) May 28, 2015
A4a Top two reasons people review 1. better than expected or 2. worse than expected #ConstChat
— Construction Data (@cdcnews) May 28, 2015
A4 reviews are definitely skewed. The people who felt it was average tend not to say anything. #constchat
— BlueSteele Solutions (@BlueSteeleTX) May 28, 2015
A4. We have several blog posts about "Proof of Performance"–highlights why cos are happy w/ our services. http://t.co/XP4Ae16tAR #ConstChat
— JorgMaterialHandling (@MaterialHndling) May 28, 2015
Q5: What are some end-of-job best practices?
A5. One best practice: Ask for ways we can improve, as well as a testimonial. #constchat
— Window Works CA (@WindowWorksCA) May 28, 2015
A5. After the general year warranty is up stop by and make sure the end user has a user manual. People shuffle & it can get lost #constchat
— HagerCo (@HagerCo) May 28, 2015
A5. Always follow up. No one likes a bait and switch. #constchat
— Utility One Source (@utility1source) May 28, 2015
A5. I think just checking in and making sure everything is working smoothly is a good practice. #ConstChat
— JorgMaterialHandling (@MaterialHndling) May 28, 2015
A5 Definitely follow ups, and keeping them on an email drip specialized to former clients #ConstChat
— BlueSteele Solutions (@BlueSteeleTX) May 28, 2015
Q6. Do you take end of job photos?
A6. We take a lot of in use photos as well as before and afters of people using our tools or with finished projects. #constchat
— Zircon Corporation (@ZirconTools) May 28, 2015
Helps if we have someone with a good "photo-eye" RT @RigginsConst Q6. Do you take end of job photos? #constchat
— CGI Container Sales (@CGIContainer) May 28, 2015
A6. This is something we ask and reiterate to our reps, over and over again. #constchat
— HagerCo (@HagerCo) May 28, 2015
A6. Not for every single project we do…but we do take pics if we're using that specific job for a blog post or testimonial. #ConstChat
— JorgMaterialHandling (@MaterialHndling) May 28, 2015
A6: Yes we do! It's always fun for us and the customer! #constchat
— Infinity Pools Texas (@InfinityPoolsTX) May 28, 2015
@FeeneyInc @RigginsConst We always grab "finish" photos of our projects, so we have them for marketing purposes. #ConstChat
— Jewett Construction (@JewettConstruct) May 28, 2015
@RigginsConst followup #ConstChat – article on taking photos of decks apply to lots of projects: http://t.co/lGpsjYJqrE tip: put away tools!
— Feeney, Inc. (@FeeneyInc) May 28, 2015
See you at the next chat!