Tag Archives: Marketing

Construction Publications

Construction Industry Publications To Read

Quite a while back I wrote about the business blogs I read. It’s time for a construction industry roundup.

There’s a lot out there. I know, “out there” is vague. But it’s true. You are a Google search away from just about anything you want to know.

To write for an industry, you have to read their publications. Here’s what I read.

Publications

Construction Dimensions

Isn’t it funny which one becomes your favorite? It’s hard to believe that a drywalling rag could be my favorite but I love the writing.

The paper magazine has sections for management, supervision, and estimators that can be useful, frankly, for any trade. The online version has very few in the archives, unfortunately.

Concrete Construction

So much of our work in Southern California involves concrete. As you may have read from our epoxy injection post, we have quite a few tilt-up buildings here, and they often need to be repaired or even replaced (we did that, too).

An example of an article that’s helpful to anyone, not just concrete contractors is “Keep Architectural Concrete Looking Great.”  This article discusses aesthetics, mix design, reinforcement, and waterproofing. Continue reading

End-Of-Job Marketing - #ConstChat 5/28/15 9am Pacific

Finish Well – #ConstChat Recap

Construction Chat is a weekly chat on Thursday mornings at 9:00 a.m. Pacific Time.  If you’re free, we’d love you to join us.

This week’s chat was about marketing at the end of a job which is just as important as at the beginning.

Q1: Are you focused on end-of-job marketing?

Continue reading

End-Of-Job Marketing - #ConstChat 5/28/15 9am Pacific

End-Of-Job Marketing – #ConstChat 5/28/15

Are you in construction? Do you want to build up your following? Are you looking to connect with the Architectural, Engineering, and Construction (AEC) community?

You’re in luck!

Joining our weekly Twitter Chat may just be the right thing for you.

Construction Chat is on Thursday mornings at 9:00 a.m. Pacific Time.

How to Join a Chat:

1. Follow the hashtag on Twitter (but don’t forget to add #ConstChat manually after your tweet or we won’t see your tweet).

2. Use Hootsuite or TweetDeck and make a column for #ConstChat (but don’t forget to put #ConstChat manually after your tweet).

3. Go to the Twubs page for #ConstChat.

4. My preferred method is using TweetChat. Just go here and log in with your Twitter account. You can even highlight the moderator so you don’t miss questions.

This week’s chat is about end-of-job marketing.

Q1: Are you focused on end-of-job marketing?

Q2: Do you give the clients close-out documents?

Q3: What kinds of things do you give to the client at the end of the job?

Q4: Do you ask for reviews?

Q5: What’s are some end-of-job best practices?

Relevant or Trendy? – #ConstChat Recap

Construction Chat is a weekly chat on Thursday mornings at 9:00 a.m. Pacific Time.  If you’re free, we’d love you to join us.

Jumping on Trends #ConstChat Topic for 3/19/15

This week’s chat topic is about trend jumping.

Jumping on trends is very controversial. Is it real marketing or a waste of time?

Most recently we all encounter The Dress.

When the debate about whether The Dress is black and blue or white and gold filled up Twitter and Facebook, people were either jumping on the trend or raging against it.

Adweek highlights some marketing wins here.

What about the Construction Industry and The Dress?

Behr paint jumped in on The Dress with these two tweets.

Sean Lintow wrote a blog post reminding us as builders should invest in color swatches and samples to show clients in person. The Dress debate reminds us that you never know how someone will see color online.

Lots of answers. Lots of scrolling.

Q1: How do you first hear about trends?

Continue reading

Jumping on Trends #ConstChat Topic for 3/19/15

Jumping on Trends #ConstChat Topic for 3/19/15Are you in construction? Do you want to build up your following? Are you looking to connect with the Architectural, Engineering, and Construction (AEC) community?

You’re in luck!

Joining our weekly Twitter Chat may just be the right thing for you.

Construction Chat is on Thursday mornings at 9:00 a.m. Pacific Time.

How to Join a Chat:

1. Follow the hashtag on Twitter (but don’t forget to add #ConstChat manually after your tweet or we won’t see your tweet).

2. Use Hootsuite or TweetDeck and make a column for #ConstChat (but don’t forget to put #ConstChat manually after your tweet).

3. Go to the Twubs page for #ConstChat.

4. My preferred method is using TweetChat. Just go here and log in with your Twitter account. You can even highlight the moderator so you don’t miss questions. Continue reading