Scott Stratten made a stop in Orange County on his Book of Business Awesome tour last night and boy did I ever get my money’s worth.
First of all, it’s refreshing to be reinforced by an “expert” on some of the theories and opinions I’ve come up with recently.
Secondly, it was good to just laugh. Scott has a way to make us laugh at ourselves and the things we do, especially with technology, that just do not make sense.
“We’re using tech because we can; not because we should.” Scott Stratten
The Linked Orange County event was very enjoyable and the cost was reasonable, especially because I bought my ticket during the initial stages of the event planning.
Here are some highlights in the form of my tweets:
"Anyone can be cool but awesome takes practice." @unmarketing #linkedoc #ocawesome pic.twitter.com/XqP5LbFu
— Riggins Construction (@RigginsConst) November 15, 2012
. @bryanelliott and @unmarketing at #linkedoc #ocawesome pic.twitter.com/3RKwfLS0
— Riggins Construction (@RigginsConst) November 15, 2012
"The most important part of marketing is hiring." @unmarketing #linkedoc #ocawesome pic.twitter.com/xk1UfZSv
— Riggins Construction (@RigginsConst) November 15, 2012
"If you're only awesome to influencers, then you're not an awesome brand." @unmarketing #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012
"Branding is not the logo; it's the story it conjures up." @unmarketing #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012
"Marketing is about experiences. Marketing is organic." @unmarketing #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012
"Our front-lines are the ones [marketing your brand] but they're the least paid or appreciated." @unmarketing #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012
"You can't train passion and personality." @unmarketing #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012
"There is ROI in being awesome at what you do." @unmarketing #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012
"Having people be happy to do business with you is the key to success." @unmarketing #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012
"People are not overhead; they are your company." @unmarketing #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012
"You can automate social but you can't automate awesome." @unmarketing #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012
"When you find the right person, you attract the right person." @unmarketing #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012
"We're using tech because we can not because we should." @unmarketing #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012
"I saw a billboard that said, 'don't text and drive' with a #qrcode on it." @unmarketing #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012
"I just found out the title of the third book: Stop It!" @unmarketing #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012
"I've seen #qrcodes on websites… that aren't mobile-friendly." @unmarketing #linkedoc #ocawesome pic.twitter.com/V9j3Xl8L
— Riggins Construction (@RigginsConst) November 15, 2012
"If you want to be better on Twitter, be a better company." @unmarketing #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012
"If you have a half hour four days a week, I'd rather you did it on one platform." @unmarketing #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012
"Let's go chat [about G+] on Wave." @unmarketing (and the geeks laugh) #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012
"When you use one of Google services it counts as a login to G+." @unmarketing #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012
"Twitter is a conversation, not a dictation." @unmarketing #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012
"There are two groups of people you don't want to piss off in this world: geeks and moms." @unmarketing #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012
"You have to make the content good enough to share." @unmarketing #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012
"Outrage doesn't take the weekend off." @unmarketing #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012
"PR stands for people react. You have to be fast." @unmarketing #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012
"If you don't trust your employee, they shouldn't work for you." @unmarketing #linkedoc #ocawesome
— Riggins Construction (@RigginsConst) November 15, 2012