Construction Chat is a weekly chat on Thursday mornings at 9:00 a.m. Pacific Time. If you’re free, we’d love you to join us.
Pinterest Best Practices
This week’s topic is brought to us by our co-host, Carol Stephen, a regular chat participant.
She gave a lot of examples and good advice, so be sure to scroll through.
Please help me thank our gracious co-host, @Carol_Stephen for awesome questions and insight. #ConstChat
— Riggins Construction (@RigginsConst) May 7, 2015
@RigginsConst Thank you for the opportunity! We'll have to do this again. So fun! #ConstChat
— Carol Stephen (@Carol_Stephen) May 7, 2015
Tweets about ConstChat have reached 42,334 accounts https://t.co/XagLPU10SC via @tweetreachapp
— Carol Stephen (@Carol_Stephen) May 7, 2015
Q1. How many of you use Pinterest for your construction companies?
@RigginsConst A1: We do! #ConstChat
— Blue Book Network (@bluebooknetwork) May 7, 2015
A1: We just started this year! Still working on it. #constchat
— Infinity Pools Texas (@InfinityPoolsTX) May 7, 2015
A1. We use it as a manufacturer. #constchat
— HagerCo (@HagerCo) May 7, 2015
A1. We have a Pinterest account but we're not hugely active. In the past we used it to post images of finished projects and #TBT. #ConstChat
— Jewett Construction (@JewettConstruct) May 7, 2015
A1. Haven't found a good way to use it yet #ConstChat
— Construction Data (@cdcnews) May 7, 2015
A1: A few of our construction/building product clients use it…we are fighting for more to get on board. it's a challenge. #ConstChat
— Stoner Bunting (@StonerBunting) May 7, 2015
A1: We're starting to build our #Pinterest platform! #ConstChat
— BigRentz.com (@BigRentz) May 7, 2015
A1 As #construction & #warehouse supplier, we use Pinterest as a minor tool in our #socialmedia strategy #constchat
— Liftec Forklifts (@LiftecForklifts) May 7, 2015
@RigginsConst A1: I have both a personal and a company @Pinterest account! #constchat
— Milan Jara (@Milan_Jara) May 7, 2015
A1 we do not use pinterest currently #ConstChat
— BlueSteele Solutions (@BlueSteeleTX) May 7, 2015
Q2. Would you like to share your Pinterest accounts?
@RigginsConst Sure! http://t.co/w3rzxrFjW8 #ConstChat
— Blue Book Network (@bluebooknetwork) May 7, 2015
A2: Our Pinterest account is: https://t.co/HJJEShlWbs #ConstChat
— Stoner Bunting (@StonerBunting) May 7, 2015
@RigginsConst A2: @Ceiling_Tiles > http://t.co/nF08TEo78T and mine > http://t.co/LbhXI8jy6r #ConstChat @Pinterest
— Milan Jara (@Milan_Jara) May 7, 2015
A2 @RigginsConst A2. Just shared this a few minutes ago, but here it is https://t.co/JDaFF8My2t #ConstChat
— Liftec Forklifts (@LiftecForklifts) May 7, 2015
@JewettConstruct so true. Have to focus where you can get the best engagement with target audience #constchat
— Tony Booth (@anthonybooth) May 7, 2015
A2: Our Pinterest account is https://t.co/u5GNjeWZla #ConstChat https://t.co/0CUzqOD0N7
— Jewett Construction (@JewettConstruct) May 7, 2015
A2: https://t.co/47joSWnop5 follow the #construction of our #Pinterest! We'd love to follow you back and check out your pins! #constchat
— BigRentz.com (@BigRentz) May 7, 2015
A2: We're at http://t.co/LZ67KhdZZY We post all our pro photos there! #constchat
— Infinity Pools Texas (@InfinityPoolsTX) May 7, 2015
Mine is: https://t.co/ZoONPyeu78 #ConstChat
— Carol Stephen (@Carol_Stephen) May 7, 2015
I'm on Pinterest at SERrealDesigns https://t.co/Z2HcIDmDcn
— SERreal Designs (@serrealdesigns) May 7, 2015
A2. Our Pinterest account is https://t.co/VDZ7hJ7NCT. Follow us! #ConstChat
— Utility Fleet Sales (@utilityfleet) May 7, 2015
A2. Follow us on #Pinterest! https://t.co/qK08hwqVpW #ConstChat
— Utility One Source (@utility1source) May 7, 2015
A2: Not sure as a manufacturer how to use it. Any advice? #ConstChat
— FastenMaster (@FastenMaster) May 7, 2015
@FastenMaster We use it internally & have each employee manage a board. This helps us stay current with trends, topics, etc. #ConstChat
— Stoner Bunting (@StonerBunting) May 7, 2015
Q3. Are you optimizing your pins? That is, are you using key words like #AEC, #Roofing, #Plumbing, etc.?
A3. Not as well as we should! It is on the list 🙂 #constchat
— HagerCo (@HagerCo) May 7, 2015
A3: This is what we need to work on!! #constchat
— Infinity Pools Texas (@InfinityPoolsTX) May 7, 2015
@RigginsConst A3: Not usually, but once in a while. #constchat
— Milan Jara (@Milan_Jara) May 7, 2015
A3 I "optimize" by using hashtags nobody ever heard of…. Doh. ..specialized niches #aerialworkplatform #ConstChat
— Liftec Forklifts (@LiftecForklifts) May 7, 2015
A3: We try to do as much as possible. Optimizing is a great tool. #ConstChat
— Stoner Bunting (@StonerBunting) May 7, 2015
Here's an example of an optimized pin: For instance, here’s an optimized pin: https://t.co/3X3ye7Tb50 #ConstChat
— Carol Stephen (@Carol_Stephen) May 7, 2015
A3: In some cases yes. Most of the pins need some editing/refreshing, etc. #ConstChat https://t.co/PwcjKlcObf
— Jewett Construction (@JewettConstruct) May 7, 2015
A3. This is a great place to use a "reviews" section which will be searchable. #constchat
— Darren Slaughter (@DarrenSlaughtr) May 7, 2015
@RigginsConst I'd only use 1-2 hashtags per pin, if that. Use a clear description, with words your audience would search for. #ConstChat
— Carol Stephen (@Carol_Stephen) May 7, 2015
Here’s another with a good description (and also a very good size): https://t.co/n2R4tLH1Cd #ConstChat
— Carol Stephen (@Carol_Stephen) May 7, 2015
Q4. Are you using big and beautiful pins on your accounts?
I have boards organized by style for my decorating with my biz name so they're all grouped together. Have private boards too. #ConstChat
— SERreal Designs (@serrealdesigns) May 7, 2015
A4. Some do … some less so. #constchat
— HagerCo (@HagerCo) May 7, 2015
@RigginsConst Most of the time, yes I think so. I read somewhere that large, vertical images (infographs, etc.) perform well. #ConstChat
— Blue Book Network (@bluebooknetwork) May 7, 2015
In my opinion, Pinterest search is better than Google. #ConstChat
— Carol Stephen (@Carol_Stephen) May 7, 2015
A4: Depends on the board and the topic. We images but for topics like 3D printing words are important #ConstChat pic.twitter.com/m0IE2UkwuS
— Stoner Bunting (@StonerBunting) May 7, 2015
A4: Mostly. It's almost all our pro photos. #constchat
— Infinity Pools Texas (@InfinityPoolsTX) May 7, 2015
A4: #Big is the theme across all of our boards! "#LaughBig #DigBig #ThinkBig… etc. #ConstChat
— BigRentz.com (@BigRentz) May 7, 2015
Never pin something without adding a description. I still see “.” Or “//” or “Sally would like this!” (Who the heck is Sally?) #ConstChat
— Carol Stephen (@Carol_Stephen) May 7, 2015
Couldn't ask for a more fitting question! #BigRentz #ThinkBig #LaughBig #DigBig #ConstChat https://t.co/sF6PaJ4cXy
— BigRentz.com (@BigRentz) May 7, 2015
A4 I check the quality of images and the sources most times, before I pin. #ConstChat
— SERreal Designs (@serrealdesigns) May 7, 2015
Q5. Are you putting your popular boards up at the top of your account? (people see those first)
A5: No but will now! 🙂 #ConstChat
— Tess Wittler (@TessWittler) May 7, 2015
A5: Not at the moment…we keep our "About Us" boards at the top. #ConstChat pic.twitter.com/c0HA5kFlDD
— Stoner Bunting (@StonerBunting) May 7, 2015
@RigginsConst Yes. Usually, if we've added a board more recently, we'll put that one toward the top too (a recent event, etc.) #ConstChat
— Blue Book Network (@bluebooknetwork) May 7, 2015
A5. Absolutely! For the #Linemen: https://t.co/ja5GuDd8yp #ConstChat
— Utility Fleet Sales (@utilityfleet) May 7, 2015
Don't forget most people are on mobile these days. So top boards are most important. #ConstChat
— Carol Stephen (@Carol_Stephen) May 7, 2015
A5. I try to switch them around every so often. Along with the lead photo in a board. #constchat
— HagerCo (@HagerCo) May 7, 2015
A5 Yes, I do or try to. #ConstChat
— SERreal Designs (@serrealdesigns) May 7, 2015
On Pinterest, longer pins get more repins. #ConstChat
— Carol Stephen (@Carol_Stephen) May 7, 2015
Q5: Just rearranged accordingly, great tip! #ConstChat
— BigRentz.com (@BigRentz) May 7, 2015
Even the old-school people will see your top boards first, so think “above the fold.” #ConstChat
— Carol Stephen (@Carol_Stephen) May 7, 2015
A5: No…. We have them grouped by community. #constchat
— Infinity Pools Texas (@InfinityPoolsTX) May 7, 2015
Q6. Do you change the covers on your boards occasionally?
A6. Try to remember too 🙂 #constchat
— HagerCo (@HagerCo) May 7, 2015
Change the covers on your boards occasionally. Pinterest is a visual medium. #ConstChat
— Carol Stephen (@Carol_Stephen) May 7, 2015
A6. Yes. It's good to change things up every now and then. #ConstChat
— JorgMaterialHandling (@MaterialHndling) May 7, 2015
@RigginsConst A6: Yep, every once in a while. Keeps things fresh. #ConstChat
— Blue Book Network (@bluebooknetwork) May 7, 2015
A6: Absolutely – Keep it fresh and interesting. Pinterest users are visual learner/thinkers and will pick up on the changes. #ConstChat
— Stoner Bunting (@StonerBunting) May 7, 2015
A6. Yes, love to play around with order & cover pages on #Pinterest @RigginsConst #ConstChat
— Liftec Forklifts (@LiftecForklifts) May 7, 2015
A6 I do because I get tired of seeing same ones, and try to mix it up for viewers #ConstChat
— SERreal Designs (@serrealdesigns) May 7, 2015
https://twitter.com/utilityfleet/status/596353737284714496
Pinterest is growing by leaps and bounds. Men are the biggest growth area for Pinterest. #ConstChat
— Carol Stephen (@Carol_Stephen) May 7, 2015
A6: Just updated ours to express our #mission: "Always deliver a great experience." Our #relationships are our pride and joy! #constchat
— BigRentz.com (@BigRentz) May 7, 2015
A6. Yes. It's best practice. #constchat
— rubyrusine (@SocialSMktg) May 7, 2015
A6: Haven't change ours in some time. #ConstChat
— Jewett Construction (@JewettConstruct) May 7, 2015
A6 Not as much as I should – generally set based on favorite one when I setup or have enough pins #ConstChat
— Sean Lintow Sr. (@The_HTRC) May 7, 2015
Q7. Do you use enough text in your pins so that people can find your pins?
Use language that you would use if you were searching for your pin. For example: https://t.co/Vu2OUkiywF #ConstChat
— Carol Stephen (@Carol_Stephen) May 7, 2015
If you sign up on Pinterest as a man, you'll see different pins. Pinterest is clever that way. #ConstChat
— Carol Stephen (@Carol_Stephen) May 7, 2015
@RigginsConst A7: Yes. As @Carol_Stephen mentioned before – descriptions are key. You must include text with your pins! #ConstChat
— Blue Book Network (@bluebooknetwork) May 7, 2015
A7. Not sure – good question. #constchat
— HagerCo (@HagerCo) May 7, 2015
A7. On repins, I'm bad about leaving the previous description there. But new pins I try to add good, relevant text. #ConstChat
— Utility Fleet Sales (@utilityfleet) May 7, 2015
A7. Yes, I try to. Good descriptive content with a couple of hashtags. #ConstChat
— JorgMaterialHandling (@MaterialHndling) May 7, 2015
A7. Using keywords is always key in the description – and boards. #constchat
— rubyrusine (@SocialSMktg) May 7, 2015
A7: About half and half. Some are too long… some too short. #ConstChat
— Jewett Construction (@JewettConstruct) May 7, 2015
A7 oopsy, no like I should. I pin like a crazy woman! #ConstChat
— SERreal Designs (@serrealdesigns) May 7, 2015
A7: Always…although we agree with @utilityfleet in leaving the previous description there. #ConstChat
— Stoner Bunting (@StonerBunting) May 7, 2015
We're in the same boat! #ConstChat https://t.co/mADsuudu2k
— BigRentz.com (@BigRentz) May 7, 2015
Pinterest is trying to attract more men. It's still 75-80% women, but male audience is growing. #ConstChat
— Carol Stephen (@Carol_Stephen) May 7, 2015
Add your own opinion and context to a pin so people will repin your pin. #ConstChat
— Carol Stephen (@Carol_Stephen) May 7, 2015
Here’s one of my pins (people can find it!): https://t.co/t75l9MbmUl #ConstChat
— Carol Stephen (@Carol_Stephen) May 7, 2015
@RigginsConst A7 Upon reflection prolly using "worst practice" with text on Pinterest. Need to up my game #ConstChat
— Liftec Forklifts (@LiftecForklifts) May 7, 2015
Q8. What are your biggest frustrations with Pinterest?
@RigginsConst A9: You can only pin one image at a time!!! Aarrgh! (Can you tell I've been waiting for this question?) #ConstChat
— Blue Book Network (@bluebooknetwork) May 7, 2015
A8. I wish we could have boards within a board. ie. Trade Shows .. DHI2014, DHI2013, CSI2014, CSI2013 etc. #constchat
— HagerCo (@HagerCo) May 7, 2015
A8. Men's perception of Pinterest. Wishing more men would get into it as it's not just for women. #ConstChat
— Utility Fleet Sales (@utilityfleet) May 7, 2015
A8 – how hard it now is to change the text when originally pinning using their "pin it" #constchat
— Sean Lintow Sr. (@The_HTRC) May 7, 2015
A8. Gaining a following. Not a huge market for #materialhandling products on there, that I can see. #ConstChat
— JorgMaterialHandling (@MaterialHndling) May 7, 2015
@Carol_Stephen True. I'd love to be able to reposition pins within a board, too. Put the better/recent ones toward the top. #ConstChat
— Blue Book Network (@bluebooknetwork) May 7, 2015
A8: Not having enough time in the day to pin as much as I want to! Once I start, I never want to stop! #ConstChat
— BigRentz.com (@BigRentz) May 7, 2015
A8 spammers! https://t.co/FNqlCS55Oc
— SERreal Designs (@serrealdesigns) May 7, 2015
A8. Tagging pinners. #constchat
— rubyrusine (@SocialSMktg) May 7, 2015
Since Pinterest is driving men to join more, I'd recommend you get on there NOW. Be early. #ConstChat
— Carol Stephen (@Carol_Stephen) May 7, 2015