Construction Chat is a weekly chat on Thursday mornings at 9:00 a.m. Pacific Time. If you’re free, we’d love you to join us.
This week’s chat topic was marketing with video.
Check out the TweetBeam or Tagboard for a fun way to see the tweets.
This was a voluminous chat. There will be lots of scrolling in this blog.
By the way, our YouTube channel is here.
Offer to help.
I am a former TV News Producer and about to start doing videos for our company- if you need planning ideas please get in touch #ConstChat
— Granite Division (@GraniteDiv) March 5, 2015
Q1: Have you used video for marketing?
Hi all! A1. Yes, we have several videos on YouTube with more to follow. #constchat
— HagerCo (@HagerCo) March 5, 2015
@RigginsConst A1. Yes, we do – QR codes embedded on packaging, how to video series, Youtube channel, tradeshow videos & more #constchat
— Zircon Corporation (@ZirconTools) March 5, 2015
A1. A little bit. We want to do more. Video is super impactful. #ConstChat
— JorgMaterialHandling (@MaterialHndling) March 5, 2015
A1: Define marketing… Not in a traditional marketing sense. We promote those whom support us. #ConstChat
— Mussachio Architects (@MussachioArch) March 5, 2015
A1. Not used vid here as WindowWorks, but for another business. #ConstChat
— Window Works CA (@WindowWorksCA) March 5, 2015
A1. We are working on how-to's for oursevles and advertising with twit vids for our internal start-up #ConstChat
— White Castle Roofing (@WhiteCastleRoof) March 5, 2015
A1: We haven't. It's going to happen this year though! #ConstChat
— Infinity Pools Texas (@InfinityPoolsTX) March 5, 2015
Video content super impactful; one of our leading drivers. Love seeing our employees in action #ConstChat
— URETEK Holdings, Inc (@URETEKHoldings) March 5, 2015
A1: We have product and how-to videos on Youtube and our website #Constchat
— US SPEC (@usspecproducts) March 5, 2015
A1a. Now that videos play automatically (FB, for instance), video is a good idea. #ConstChat
— Window Works CA (@WindowWorksCA) March 5, 2015
A1. We have over 200 How To Vids. Customers and dealers love them. #NoOneReads userguides anymore #constchat
— CalculatedIndustries (@Calculated_Ind) March 5, 2015
With quick pace of today's media – makes sense to market with video #ConstChat
— Granite Division (@GraniteDiv) March 5, 2015
A1: A bit. A toe in the water as they say. Here's our youtube channel: https://t.co/QaU0suxSoD Currently just time-lapse videos #constchat
— Jewett Construction (@JewettConstruct) March 5, 2015
Q2: Do you have a YouTube Channel?
@RigginsConst A2. Yes, we have a Youtube Channel with one minute how to's. It has worked excellently for us. #constchat
— Zircon Corporation (@ZirconTools) March 5, 2015
A2. We do have a YouTube channel! http://t.co/amS7YGY1GP #constchat
— HagerCo (@HagerCo) March 5, 2015
Yes – https://t.co/QO49vHOwXB RT @RigginsConst Q2: Do you have a Youtube Channel? #constchat
— Sean Lintow Sr. (@The_HTRC) March 5, 2015
A2. Yes. Currently we just have our most recent podcast posted http://t.co/o8tFGlPIKT #constchat
— The Highmark Group (@highmarkgroup) March 5, 2015
A2. Sure do: https://t.co/lBCcz9vDa9. Same one for all of our divisions at the moment, but may separate them out at some point. #ConstChat
— JorgMaterialHandling (@MaterialHndling) March 5, 2015
Producing a testimonial video right now. What equipment do you use? #ConstChat
— Granite Division (@GraniteDiv) March 5, 2015
Here is our Youtube channel: https://t.co/4HeL6eCPvG #constchat
— Zircon Corporation (@ZirconTools) March 5, 2015
Producing a testimonial video right now. What equipment do you use? #ConstChat
— Granite Division (@GraniteDiv) March 5, 2015
A2: We have a YouTube channel but it just has 3D rendering videos. Need to update it. #ConstChat
— Infinity Pools Texas (@InfinityPoolsTX) March 5, 2015
A2: Yep! You can check it out here: https://t.co/L6kvlkTQf0 #constchat
— URETEK Holdings, Inc (@URETEKHoldings) March 5, 2015
A2a. Videos are great for customer testimonials, how-to and promotional videos. #ConstChat
— JorgMaterialHandling (@MaterialHndling) March 5, 2015
A2: YouTube? Yep we're there. http://t.co/fxfZIRwu9K #ConstChat
— Mussachio Architects (@MussachioArch) March 5, 2015
A2. No YouTube channel…yet. #ConstChat
— Window Works CA (@WindowWorksCA) March 5, 2015
We launched CI channel about 4+ yrs ago youtube/calculatedindustries It was easier than I thought if that helps you greenies 🙂 #constchat
— CalculatedIndustries (@Calculated_Ind) March 5, 2015
Q3: In-house or hired?
A3. In-house currently. #ConstChat
— JorgMaterialHandling (@MaterialHndling) March 5, 2015
In-house. #ConstChat
— Granite Division (@GraniteDiv) March 5, 2015
A3. We do both. Some aspects of the video are in-house, but others we do hire other people. #constchat
— Zircon Corporation (@ZirconTools) March 5, 2015
@The_HTRC A3. We have 4-6 who are multi-disciplinary, primary task, roof, secondary, market/adv, vids, tweet, fb, etc #ConstChat
— White Castle Roofing (@WhiteCastleRoof) March 5, 2015
A3: we do all of video in house, editing and all. Training more to create and edit is a goal #constchat
— URETEK Holdings, Inc (@URETEKHoldings) March 5, 2015
@RigginsConst A3: In house, which is why it doesn't look amazing! #constchat
— Milan Jara (@Milan_Jara) March 5, 2015
A3: In-house #Constchat
— US SPEC (@usspecproducts) March 5, 2015
Our highest rated video had bar none – the least production… Less Is More #ThankYou: http://t.co/ojXZiTEfrp via @YouTube #ConstChat
— Mussachio Architects (@MussachioArch) March 5, 2015
For those looking for easy in to vid with low budget def. check out instagram videos, do something personal #ConstChat
— White Castle Roofing (@WhiteCastleRoof) March 5, 2015
A3a We hired photog/videographer part-time to do more polished videos for us. Otherwise sometimes your phone is your best friend. #ConstChat
— JorgMaterialHandling (@MaterialHndling) March 5, 2015
I don't think you have to spend a lot to get good video. #ConstChat
— Window Works CA (@WindowWorksCA) March 5, 2015
A3: Currently, a combination, supplied by vendor we use & a few small videos I did and posted via social: https://t.co/s45LpgeCBZ #constchat
— Jewett Construction (@JewettConstruct) March 5, 2015
Q4: Have you highlighted projects or processes?
@RigginsConst A4: That's all we do! How-to videos! 🙂 #constchat
— Milan Jara (@Milan_Jara) March 5, 2015
A4. We're working on videos to highlight some our processes & help our customers utilize our site better! #constchat
— The Highmark Group (@highmarkgroup) March 5, 2015
A4. Ours are instructional videos. How to time a classroom lock or adjust a closer etc. #constchat
— HagerCo (@HagerCo) March 5, 2015
A4a. No, but this is a good example of process: https://t.co/9Bejw6Fsd4 #ConstChat
— Window Works CA (@WindowWorksCA) March 5, 2015
A4: We can and do from time to time highlight projects, or processes | Example > Shadow Study: http://t.co/8G29rUciUI #ConstChat
— Mussachio Architects (@MussachioArch) March 5, 2015
A4: We're going to do testimonials and hopefully a cool time-lapse of our work. #constchat
— Infinity Pools Texas (@InfinityPoolsTX) March 5, 2015
A4. We've done a little of everything. #ConstChat
— JorgMaterialHandling (@MaterialHndling) March 5, 2015
A4: Both. With process we've actually included subcontractors as well. #ConstChat
— Jewett Construction (@JewettConstruct) March 5, 2015
One of our process videos: http://t.co/P99VTxEzRT #ConstChat
— URETEK Holdings, Inc (@URETEKHoldings) March 5, 2015
A4. Ours are instructional too, basically help folks learn about our tools & get them up and using them fast #ConfidenceBuilder #constchat
— CalculatedIndustries (@Calculated_Ind) March 5, 2015
Q5: Have Google Hangouts been part of your plan?
A5. No – not at this time anyway. #constchat
— HagerCo (@HagerCo) March 5, 2015
@RigginsConst A6: Not yet, one thing at a time – maybe in the future! #constchat
— Milan Jara (@Milan_Jara) March 5, 2015
A5: It's something we're considering. But not sure if it's the right move for us just yeat #constchat
— The Highmark Group (@highmarkgroup) March 5, 2015
A6. No for Google Hangouts. #constchat
— Zircon Corporation (@ZirconTools) March 5, 2015
A5. Yes, did a whole year of hangouts (as Carol), not WW. 😀 #ConstChat
— Window Works CA (@WindowWorksCA) March 5, 2015
A5. Not yet. But I've heard good things about them. #ConstChat
— JorgMaterialHandling (@MaterialHndling) March 5, 2015
A5: Not so much, where are these falling with the @google restructuring? #ConstChat
— Mussachio Architects (@MussachioArch) March 5, 2015
A5: No, we haven't used Google Hangouts. And I'm not thinking they'll find there way in this year yet either. #ConstChat
— Jewett Construction (@JewettConstruct) March 5, 2015
We will start looking into hangout more though for virtual lunch and leans. Had an oversight on using GH for that :/ #constchat
— URETEK Holdings, Inc (@URETEKHoldings) March 5, 2015
Q6: Have you interviewed clients or vendors?
Strike while the iron is hot after doing work for someone whom is thrilled with your work #ConstChat
— Granite Division (@GraniteDiv) March 5, 2015
A6. Not yet but it is a possibility for future. #constchat
— HagerCo (@HagerCo) March 5, 2015
A6: we've actually not. Anyone done this with success? Would love to know your process #constchat
— URETEK Holdings, Inc (@URETEKHoldings) March 5, 2015
Just have to reassure people you will make them look good. #ConstChat
— Granite Division (@GraniteDiv) March 5, 2015
A6. Not yet. Planning on it. #ConstChat
— Window Works CA (@WindowWorksCA) March 5, 2015
A6. Yes. We love doing "proof of performance" videos and blog posts. No better promotional tool than a satisfied customer. #ConstChat
— JorgMaterialHandling (@MaterialHndling) March 5, 2015
A6: We have… and long story short, this guy rocks it —> @CanIgetNAmen #ConstChat
— Mussachio Architects (@MussachioArch) March 5, 2015
A6: We've interviewed clients but not on video…. yet. #ConstChat
— Jewett Construction (@JewettConstruct) March 5, 2015
Q7: What are your video tips?
A7. I think it has been mentioned already but lighting really is quite important. #constchat
— HagerCo (@HagerCo) March 5, 2015
A7. Use keywords when you upload to YouTube so people can find your video. #ConstChat
— Window Works CA (@WindowWorksCA) March 5, 2015
A7. Don't let lack of budget stop you. Just jump in. #ConstChat
— Window Works CA (@WindowWorksCA) March 5, 2015
Put the marketing in the video and on the video! Good points. @WindowWorksCA A7. #constchat
— Zircon Corporation (@ZirconTools) March 5, 2015
A7. Have a call to action. (Don't do what I did and forget!) 😀 #ConstChat
— Window Works CA (@WindowWorksCA) March 5, 2015
@RigginsConst A7: I'm no pro; but be detailed, quick, and informative! #constchat
— Milan Jara (@Milan_Jara) March 5, 2015
A7. You can do video with almost no budget at all, barrier to entry is low #ConstChat
— White Castle Roofing (@WhiteCastleRoof) March 5, 2015
A7: Really, it's pretty easy to do. You just need to experiment. We need to do it more. It's easier to consume. #ConstChat
— Jewett Construction (@JewettConstruct) March 5, 2015
We contacted our local tech school for broadcast students for interviews once upona time..#ConstChat
— Coleen Dolan (@CertifiedLeads) March 5, 2015
A7. Videos don't have to be long or complicated to be impactful. Short, concise and to the point vids can be really successful. #ConstChat
— JorgMaterialHandling (@MaterialHndling) March 5, 2015
A7: Most phones take good video for most uses. Sound can be the bigger problem, but you can still do well enough or buy a mic. #ConstChat
— Jewett Construction (@JewettConstruct) March 5, 2015
A7. Load keywords in reverse order with most important last. #VideoTip #ConstChat
— Window Works CA (@WindowWorksCA) March 5, 2015
A7. Shorter is better with video. Don't bore people with long-ass videos. 😀 #ConstChat
— Window Works CA (@WindowWorksCA) March 5, 2015
@RigginsConst Be concise and have relevant content. #constchat
— Zircon Corporation (@ZirconTools) March 5, 2015
A7: Go for it. #ConstChat
— Mussachio Architects (@MussachioArch) March 5, 2015
A7: Plenty of great apps out there to help you take, edit and post on the fly: @instagram, #iMovie, @Animoto, @videolicious, etc.#ConstChat
— Jewett Construction (@JewettConstruct) March 5, 2015
A7. Get to the point. Don't be like an Oscar winner and make them play the music. Ugh. #ConstChat
— Window Works CA (@WindowWorksCA) March 5, 2015
A7. Funny and short are the best for video. You have maybe 3 seconds to get their attention. #ConstChat
— Window Works CA (@WindowWorksCA) March 5, 2015
Graphics with three short tips are good too #ConstChat
— Granite Division (@GraniteDiv) March 5, 2015
Pro tip: shoot an interview straight on then cover with video takes of content being discussed #ConstChat
— Granite Division (@GraniteDiv) March 5, 2015
Q8. YouTube, Vimeo, Snapchat, Instagram, FB, Twitter Vids, Podcasts, anyone have preference? Target more than another?
Q8. YouTube, Vimeo, Snapchat, Instagram, FB, Twitter Vids, Podcasts, anyone have preference? Target more than another? #ConstChat
— White Castle Roofing (@WhiteCastleRoof) March 5, 2015
A8. Use many of them, but for different purposes/goals and to target different messages, customers. #constchat
— Zircon Corporation (@ZirconTools) March 5, 2015
A8: with a very, very small team, we focus on YouTube primarily, although some vid on vimeo #constchat
— URETEK Holdings, Inc (@URETEKHoldings) March 5, 2015
A8. We mostly upload to YouTube and then share via Facebook or Twitter. #ConstChat
— JorgMaterialHandling (@MaterialHndling) March 5, 2015
A8 Youtube, IG, and Vine! Don't forget Vines! #constchat
— The Highmark Group (@highmarkgroup) March 5, 2015
A8: We tend to float around a bit, but primarily lean toward #instagram, #facebook, and #youTube. Easiest access #ConstChat
— Jewett Construction (@JewettConstruct) March 5, 2015
Bonus Tweets:
Learning from the pros today! Here just silent! thanks all #ConstChat
— Coleen Dolan (@CertifiedLeads) March 5, 2015
If you live in a small market then you can pay a pro news photog $100 – $200 to shoot a nice video for you #ConstChat
— Granite Division (@GraniteDiv) March 5, 2015
As an aside – future of construction — Time Lapse of 2012 SkillsUSA Team works competiton https://t.co/RNM4YzHwfB #ConstChat
— Sean Lintow Sr. (@The_HTRC) March 5, 2015
@RigginsConst: yes @WhiteCastleRoof #ConstChat idea- Time-lapse cameras too http://t.co/WQZQWlasLJ
— ConstructionExpert (@ingenierocivil) March 5, 2015
Enjoyed today's #constchat! Def generated some good ideas for our videos!
— The Highmark Group (@highmarkgroup) March 5, 2015
What’s your two cents?
Do you have an answer you want to contribute? Feel free to add it in the comments.