Social Media: Is It Worth The Time?

ClocksI know that I’ve said you can survive on Twitter in 5 minutes a day and that is true, especially when you just start.  I mean, if you have 500 or less followers, you could very well be staring at your mentions column all day, hitting refresh wondering if anyone is really out there.

The truth is I probably spend one to two hours a day.  If you include reading articles that I find through social media, then I may be spending it one to three hours a day among the platforms.

When I am busy (with “real” work) however, I tend to only check my @mentions column, respond to the person, and close TweetDeck.

With most relationships, you get out of it what you put into it.  If you want to have friends, you have to be a friend; unfortunately, that takes time.  And, if you want to build followers and strengthen your relationships, you will have to increase your time budget.

Metrics:  It’s a love-hate relationship.  Managers want some numerical justification for the time spent by their employees.

What metrics do you trust?  Do you put all of your eggs in the Klout basket or use PeerIndex, Kred, or some other measuring service?

This week Klout made some large changes to their scoring methodology. Not surprisingly, my Klout score dropped. The new Klout method may, in fact, be better. Perhaps it will cut down on the abuse of the Why-Does-Twitter-Even-Have-It-Retweet-Button.

Let me take this opportunity to insert an aside.  As far as a means of continuing a conversation, the native Retweet button is a total joke.   As far as retweeting a “group #ff shoutout.” I’d recommend against that. Thank the person or group of people and move on.

And that is the end of my small discourse on social media for this morning.

Continue the Conversation:

  • What metrics do you use?
  • How much time do you spend per day (or week)?
  • How much time makes social media worth it?

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