You have now entered “The Consulting Zone” – #ConstChat Recap

Construction Chat is a weekly chat on Thursday mornings at 9:00 a.m. Pacific Time.

If you’re free, we’d love you to join us.

#ConstChat Can I Pick Your Brain?


This week’s chat topic is about having our brains picked.

We all have that friend, relative, or business associate that will call us every once in a blue moon to have coffee, lunch, or breakfast.  We cringe. Yet, out of loyalty or guilt, we go.

Five minutes in, “Hey can I pick your brain?” There it is. Another free consultation.

This type of situation can happen with any professional service but seems to abound in the construction industry.


“I have to protect my investment. How fair is it to me to give away all the knowledge I have acquired that I use to make my living, pay my bills and eat?” Adrienne Graham, Forbes “No, You Can’t Pick My Brain. It Costs Too Much


“I do think that people should do things for free for exposure. I still do things for free and I get very compensated for my time and my efforts. … Money is not the only way to pay.” Gary Vaynerchuk


There has to be a balance between giving enough information away to raise your brand’s value yet not giving away your secret sauce.

So, when exactly have you crossed from the light questions into “The Consulting Zone?”

Lots of answers. Lots of scrolling.

Q1: How do you respond to requests to pick your brain?

Q2: Is giving away some information part of your strategy?

Q3: When is giving away too much bad for you?

Q4: How can you turn a freebie into a paying client?

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