Everyone starts somewhere in Social Media.  Tips and tricks we’ve all learned along the way can be especially helpful to those still navigating uncharted waters.

This interview series features twitter accounts in and around the construction industry, a growing population within the Twittersphere.  My only disclaimer is that I do not always agree with the advice.

Stats:

Questions:

1. When did you start your twitter account?

The account was created by someone within the company on January 29, 2010, but I took over in April 2010.

2. What was your biggest obstacle in twitter?

When our Twitter account was first created it was being used as a way to push out information on our recently awarded jobs. Unfortunately, conversations with other tweeps were not taking place. I really had to wrap my head around how to establish a “voice” for Multivista so that we could converse with other construction industry stakeholders in a meaningful way.

3. How often do you tweet? Do you have a schedule?

I tweet daily, but I do not have a set schedule. My goal each day is to check Twitter a minimum of once in the morning, in the afternoon, and before end-of-day. Some days I tweet hourly; other times I tweet once a day! I am also responsible for Multivista’s other marketing activities, so our social activity is dictated by what is going on in Multivista’s world and what is on my calendar for the day. It is a fun balance!

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