Everyone starts somewhere in Social Media. Tips and tricks we’ve all learned along the way can be especially helpful to those still navigating uncharted waters.
This interview series features twitter accounts in and around the construction industry, a growing population within the Twittersphere. My only disclaimer is that I do not always agree with the advice.
Stats:
Twitter Name: @SanJosePlumbing
Twitter Bio: IceAgeAir & NewPipesNow:The South Bay’s Premier Plumbing, Heating & Cooling Specialists. Facebook:http://on.fb.me/erkRHC CSLB #906447 Tweets by @Carol_Stephen
Company Name: San Jose Plumbing/New Pipes, Inc. & Ice Age Air
City/State: San Jose, CA
Main Website: http://www.sanjoseplumbingco.com/
Facebook Page: http://www.facebook.com/SanJosePlumbing
Admin Name: Carol Stephen (December 2010 – June 2011)
LinkedIN Profile: http://www.linkedin.com/in/carolstephen
Klout Score: 55
Followers: 1,237
Following:Follower Ratio: 1.20
Questions:
1. When did you start your twitter account?
December 10, 2010
2. What was your biggest obstacle in twitter?
In the beginning, it was getting traction online. I spent a lot of time considering a good strategy for our potential followers. At first, you tweet into a vacuum. You write and no one writes back and progress is slow. That was the first month. Every month, tweeting becomes easier.
3. How often do you tweet? Do you have a schedule?
I tweet Monday-Friday and, occasionally, on Saturday. I’m always planning the next day’s tweets. I have a huge file of ideas and different strategies for each day. We tweet about furnaces, water heaters, air quality, do-it-yourself projects, and sometimes funny plumbing sites or ideas or pictures that I come across while researching tweets.
Ten to twenty of my tweets are automated through Tweetdeck and the rest are engagement where I write personal replies to our contacts, or “tribe.” I throw everything into a Word document and track our progress in an Excel spreadsheet. Each month, I choose five or six different areas of focus to track, such as number of followers on Twitter. Continue reading →