Construction Chat was started May 8, 2014, to build community among the construction-inclined.
This weekly chat is hosted by Riggins Construction Thursday mornings at 9:00 a.m. Pacific Time. We’d love you to join us, if you’re free next week.
(I put a reminder in my calendar. Otherwise, even I would forget.)
This week’s topic:
Facebook!
[Gets on soap box.]
There’s a lot of hype right now that Facebook is too hard or Facebook forces people to pay for advertising.
Nonsense. Let’s compare 13% reach on Facebook with Twitter for a moment.
Scott Stratten of UnMarketing goes by the 10/10/10 rule. He describes this in his post, “When We Exaggerate Our Size, Everyone Loses:”
From my non-scientific research (which entails me looking at the screen and rubbing my beard in a professor-style way) and through sending over 85,000 tweets over 4 years and seeing the click-throughs, video and picture views of most of those and other accounts, this is more accurate: 10/10/10 rule.
10% of your follower count is online at any given time
10% of those will have a chance to see your tweet
10% will actually view it/click something
So for me, 1,200 people will see any given tweet of mine that is not a reply. Scientific? No. But I’m sure as shinola it beats “Impression” and “Reach” as a more accurate measure.
For an audience of 14,000 followers that breaks down to 1,400 are online, 140 may see a tweet, 14 may view/click/reply. 14/14000 = 0.1%.
Not one percent.
Zero point one percent.
That’s 0.001.
Though Facebook may “only” be giving Pages 13% reach, that’s still a lot bigger than 1/10 of one percent. We can agree on this, right?
With that said, I think Facebook is still too large of an audience to ignore. With that, let's get into the questions. #ConstChat
— Riggins Construction (@RigginsConst) July 10, 2014
