Category Archives: Social Media

What 7-Eleven and A Billboard Say About ROI

711-500sEveryone and their mom has written about social media and ROI.

For some reason, the social media skeptic tends to be fixated on this factor. Not surprisingly, I’m often asked what my return is for tweeting. After years of answering this question, I’ve settled on this analogy.

I tell them about a billboard and 7-Eleven.

On the major corner by our office, there is a billboard. The freeway and two major streets can see this billboard.

Coca-Cola is always advertising one of their many product lines on said billboard. This billboard does not interact with you, it does not smile at you, it does not ask you questions. It’s simply a large rectangle, in a vehicle’s direct line of sight, wallpapered with a visual advertisement. Continue reading

Just because you can, doesn’t mean that you should. – Book of Business Awesome Tour in OC

Bridget at the Book of Business Awesome Event 11/14/12Scott Stratten made a stop in Orange County on his Book of Business Awesome tour last night and boy did I ever get my money’s worth.

First of all, it’s refreshing to be reinforced by an “expert” on some of the theories and opinions I’ve come up with recently.

Secondly, it was good to just laugh. Scott has a way to make us laugh at ourselves and the things we do, especially with technology, that just do not make sense.

“We’re using tech because we can; not because we should.” Scott Stratten

The Linked Orange County event was very enjoyable and the cost was reasonable, especially because I bought my ticket during the initial stages of the event planning.

Here are some highlights in the form of my tweets:

Continue reading

Big Bad Tweeter and Little Red Tweeting Hood ~ A Social Media Fairy Tale

I’m often called the Den Mother of Twitter by a few of my peers because I feel a compulsive need to keep peace and safety in our social media neighborhood.
Here’s a bedtime fairy tale for you.

Little Red Riding Hood

Once upon a time, in a land far, far away lived a Big Bad Tweeter.  He didn’t care about Tweeps in Twitterville or their cultural paradigms.  He wasn’t concerned about being social; he just wanted to be heard.

Now, the Tweeps in Twitterville were happy and good-natured. They wanted to learn and grow and talk about ideas.  They wanted to meet new people and share their lives.  But they were all secretly afraid of the Big Bad Tweeter.

Every time he came to town he bullied everyone in Twitterville with his endless shoutouts in ridiculous overtones, roaring and growling at any hint of correction.  He hunted down their hashtags for business connections and filled it up with spam.

No one could hear themselves speak.  They could only hear the roar of the Big Bad Tweeter. Continue reading

The Office Ninja’s Sword: Proofreading

proofreadingmarks2Yes, proofreading is important even for office ninjas like me. Case in point, in my rush to email an announcement, I neglected to properly proofread the text. Unfortunately, unlike blog posts and web pages, once you send an email with Constant Contact, there’s no going back.

If you noticed the error and didn’t mention it, I thank you from the bottom of my heart. If you didn’t notice the error, then move along-there’s nothing to see here, folks.

I do strive for Excellence. Riggins Construction & Management, Inc. has a long-standing reputation for excellence both in the field and out and it’s important to me to continue to reinforce that through our social media efforts. So you can imagine that I was disappointed to discover I had made the error.

How to recover from a proofreading disaster:

  1. Correct the mistake if you can.
  2. Breathe.
  3. Apologize.
  4. Breathe.
  5. Cry.
  6. Call your mom.
  7. Get advice from your peers.
  8. Realize you are human and, therefore, fallible.
  9. Recognize your weaknesses (repeated mistakes like homophones) and put them on a sticky note next to your computer (in eyeshot) in an attempt to avoid future errors.
  10. Write a blog post about it. Continue reading

Just like Soylent Green, Social Media is People

Switchboard Operator 1916  Photographer: Rosenfeld and Sons

Switchboard Operator 1916
Photographer: Rosenfeld and Sons

As our hero discovers, much to his dismay and disgust, the food being sold and rationed  is made from people.

“Listen to me! You’ve got to tell them, Soylent Green is people!”

Well, so is social media.

Yes, Soylent Green may be science fiction, but I want to echo his desperate cry.

“Listen to me! You’ve got to tell them, social media is people!”

Pressing a few buttons a couple times a day doesn’t necessarily mean that you have connected with people.  The connection usually results in a conversation. We call that engagement.

We’re not stupid. Our followers are not stupid, either.  We know that you’ve scheduled all of your tweets and we know you “don’t have time.”  But how do you think that makes us feel? Continue reading