Tag Archives: AEC

Digital Influence Panel – Relationships are the ROI

Bridget Willard and Darrel Cole of Parsons Brinckerhoff

Bridget Willard and Darrel Cole of Parsons Brinckerhoff

I was honored to be invited again this year by Darrel Cole of Parsons Brinckerhoff join his “Digital Influence” panel at the ACEC California annual conference 4/8/14.

One of the organizers asked us,

“How long have you two worked together?”

Bridget replied,
“We don’t; we met on Twitter.”

The look of surprise on her face was a testiment to the fact that relationships built on social media are, in fact, real.

Building relationships should be the goal on social media. When it isn’t, people often blame social media for their own failure.

Highlights:

Tweet: “You’re the product; we’re selling you.” @RigginsConst http://ctt.ec/27wGt+

Tweet: “But if you don’t have a connection with them, all of your influence stops right there…” @RigginsConst http://ctt.ec/n0ba4+

I mention how I met Allen C. Buchanan, Principal, Lee and Associates. Complete commercial real estate location advice for owners and occupants of manufacturing, flex, and distribution buildings in Southern California.

You can read the story here.

Check out his blog: http://allencbuchanan.blogspot.com

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Our group. Bridget Willard, Office Manager Mark DeSio, Director of Public Relations Division, Caltrop Darrel Cole, Manager Communications & Public Involvement, Parson Brinckerhoff

Digital Influence Panel – You Are What You Tweet

our business cardsHere is the recording of my talk “You Are What You Tweet” from the ACEC California‘s Digital Influence Panel at their annual conference 4/10/13.

I mention iFLOOR.com and Burgin Construction Inc. as my first AEC connections as well as SafetyTeddi and WindowWorks.

Another shout-out was given for CustomerSpecs‘ clever use of tea in #MarkeTea.

Highlight:

“When you have a relationship with a person, the logo has meaning.”  Tweet This

I also reference the customer service experience we had with one of the employees of Earth Island Natural Foods discussed in this blog post.

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