Digital Influence Panel – Relationships are the ROI

Bridget Willard and Darrel Cole of Parsons Brinckerhoff

Bridget Willard and Darrel Cole of Parsons Brinckerhoff

I was honored to be invited again this year by Darrel Cole of Parsons Brinckerhoff join his “Digital Influence” panel at the ACEC California annual conference 4/8/14.

One of the organizers asked us,

“How long have you two worked together?”

Bridget replied,
“We don’t; we met on Twitter.”

The look of surprise on her face was a testiment to the fact that relationships built on social media are, in fact, real.

Building relationships should be the goal on social media. When it isn’t, people often blame social media for their own failure.

Highlights:

Tweet: “You’re the product; we’re selling you.” @RigginsConst http://ctt.ec/27wGt+

Tweet: “But if you don’t have a connection with them, all of your influence stops right there…” @RigginsConst http://ctt.ec/n0ba4+

I mention how I met Allen C. Buchanan, Principal, Lee and Associates. Complete commercial real estate location advice for owners and occupants of manufacturing, flex, and distribution buildings in Southern California.

You can read the story here.

Check out his blog: http://allencbuchanan.blogspot.com

The Youtube playlist of all of the video is here.

Last year’s post is here.

 

4 thoughts on “Digital Influence Panel – Relationships are the ROI

  1. Bill Buyok

    You “hit the nail on the head” with this post Bridget! The true value of social media is in the valuable relationship and connections you develop – both on a personal and professional basis. Kudos for sharing the post!

    Reply

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