Tag Archives: Marketing

Show Us – #ConstChat Recap

Construction Chat  is a weekly chat on Thursday mornings at 9:00 a.m. Pacific Time.  If you’re free, we’d love you to join us.

#ConstChat Video

This week’s chat topic was marketing with video.

Check out the TweetBeam or Tagboard for a fun way to see the tweets.

This was a voluminous chat. There will be lots of scrolling in this blog.

By the way, our YouTube channel is here.

Offer to help.

Q1: Have you used video for marketing?

Continue reading

Marketing with Video #ConstChat Questions 3/5/15

#ConstChat VideoAre you in construction? Do you want to build up your following? Are you looking to connect with the Architectural, Engineering, and Construction (AEC) community?

You’re in luck!

Joining our weekly Twitter Chat may just be the right thing for you.

Construction Chat is on Thursday mornings at 9:00 a.m. Pacific Time.

How to Join a Chat:

1. Follow the hashtag on Twitter (but don’t forget to add #ConstChat manually after your tweet or we won’t see your tweet).

2. Use Hootsuite or TweetDeck and make a column for #ConstChat (but don’t forget to put #ConstChat manually after your tweet).

3. Go to the Twubs page for #ConstChat.

4. My preferred method is using TweetChat. Just go here and log in with your Twitter account. You can even highlight the moderator so you don’t miss questions. Continue reading

Six blogs I actually read

Five Business and Marketing Blogs I Actually Read

Social Media Junkie?
Self-Improvement Nut?
I’ve certainly been accused as much.

Well, if you want to pick my brain, you can read this blog; even better, go to the source.

So what kind of material do I read? I read quite a lot of blogs. As for paper books, I have a few marketing and productivity books both on my shelf and in my reading queue.

On the list of reading material also includes trade magazines that come in the mail, yes, that are made of actual paper. Sometimes, you just have to give your poor eyes a break from the blue screen. Perhaps I’ll feature some of those periodicals in a future post.

Information comes at us, especially Twitter users, at break-neck speeds. There are two primary ways that I cut through the clutter to get to the good stuff.

Disclaimer: I read a lot of different blogs. These are the ones that I consistently read related to marketing, business, productivity, and time management. Continue reading

T-what? What is twitter? Why do you do it? What’s the point?

bridgettwitterPeople often ask me, “What is twitter? Why do you do it? What’s the point?”

Twitter helps you build your brand and reach out to new customers: this is true. However, just as traditional in-person networking such as sporting events, seminars, and lunch meetings, creates and develops relationships, twitter exposes both you and your business to new ideas, alternate perspectives, and puts you in touch with your peers, not just potential clients.

In the article “Twitter: A Business Tool You Can’t Live Without” from the OCMetro (@OCMetro) the following quote rings true:

“One of the best analogies I know about social networking is that networks like Twitter, Facebook, LinkedIn, etc. are like going to parties. One advantage different from a normal party you attend in person is that social networks obviously let you meet more people, and geography is not a barrier. I’ve heard many people say Twitter is a waste of time, but if your customers are there, why aren’t you?”

–  Bryan Elliott, SoCal Action Sports Network, @bryanelliott

On Twitter we, as the community of followers, build relationships, ask questions, share links and information, exchange ideas, peer review work, engage in customer service, and laugh a little.  It’s an electronic think-tank at your fingertips.

Social media is very forgiving; don’t be afraid to step out and try something new.  The key to learning and adapting to twitter is frequency, not duration.  Spend five to ten minutes a day using it; it’s just like learning a new language.