Tag Archives: thedress

Relevant or Trendy? – #ConstChat Recap

Construction Chat is a weekly chat on Thursday mornings at 9:00 a.m. Pacific Time.  If you’re free, we’d love you to join us.

Jumping on Trends #ConstChat Topic for 3/19/15

This week’s chat topic is about trend jumping.

Jumping on trends is very controversial. Is it real marketing or a waste of time?

Most recently we all encounter The Dress.

When the debate about whether The Dress is black and blue or white and gold filled up Twitter and Facebook, people were either jumping on the trend or raging against it.

Adweek highlights some marketing wins here.

What about the Construction Industry and The Dress?

Behr paint jumped in on The Dress with these two tweets.

Sean Lintow wrote a blog post reminding us as builders should invest in color swatches and samples to show clients in person. The Dress debate reminds us that you never know how someone will see color online.

Lots of answers. Lots of scrolling.

Q1: How do you first hear about trends?

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Jumping on Trends #ConstChat Topic for 3/19/15

Jumping on Trends #ConstChat Topic for 3/19/15Are you in construction? Do you want to build up your following? Are you looking to connect with the Architectural, Engineering, and Construction (AEC) community?

You’re in luck!

Joining our weekly Twitter Chat may just be the right thing for you.

Construction Chat is on Thursday mornings at 9:00 a.m. Pacific Time.

How to Join a Chat:

1. Follow the hashtag on Twitter (but don’t forget to add #ConstChat manually after your tweet or we won’t see your tweet).

2. Use Hootsuite or TweetDeck and make a column for #ConstChat (but don’t forget to put #ConstChat manually after your tweet).

3. Go to the Twubs page for #ConstChat.

4. My preferred method is using TweetChat. Just go here and log in with your Twitter account. You can even highlight the moderator so you don’t miss questions. Continue reading