Construction Chat is a weekly chat on Thursday mornings at 9:00 a.m. Pacific Time. If you’re free, we’d love you to join us.
This week’s chat topic is about trend jumping.
Jumping on trends is very controversial. Is it real marketing or a waste of time?
Most recently we all encounter The Dress.
When the debate about whether The Dress is black and blue or white and gold filled up Twitter and Facebook, people were either jumping on the trend or raging against it.
Adweek highlights some marketing wins here.
What about the Construction Industry and The Dress?
Behr paint jumped in on The Dress with these two tweets.
Technically, #thedress is French Melody PPQ-17 & Eagle Rock S-H-730. Check it out on our app! http://t.co/gifE3xp8B8 pic.twitter.com/jUk1JDvxv0
— Behr Paint (@BehrPaint) February 27, 2015
It doesn’t matter which color you see, we’ve got you covered. #TheDress pic.twitter.com/v5lJOCydVp
— Behr Paint (@BehrPaint) February 27, 2015
Sean Lintow wrote a blog post reminding us as builders should invest in color swatches and samples to show clients in person. The Dress debate reminds us that you never know how someone will see color online.
Lots of answers. Lots of scrolling.
Q1: How do you first hear about trends?
@RigginsConst A1. SM, television, colleagues, internet, and more. #constchat
— Zircon Corporation (@ZirconTools) March 19, 2015
A1. Hear about trends first on Twitter. Occasionally check trending topics, too. #ConstChat
— Window Works CA (@WindowWorksCA) March 19, 2015