Reputation Management

This week’s topic is brought to us by our co-host, Bethany Michaels, an independent social media expert in the construction industry.

We were really thankful to have her.

If any of you have any other questions about content management, please email me! I'm here to chat bethm1687(at)gmail(dot)com #ConstChat

— Bethany Michaels (@Baby_B_Fresh) April 30, 2015

Construction Chat is a weekly chat on Thursday mornings at 9:00 a.m. Pacific Time. If you’re free, we’d love you to join us.

This week’s chat topic is about trend jumping.

Jumping on trends is very controversial. Is it real marketing or a waste of time?

Most recently we all encounter The Dress.

When the debate about whether The Dress is black and blue or white and gold filled up Twitter and Facebook, people were either jumping on the trend or raging against it.

Adweek highlights some marketing wins here.

What about the Construction Industry and The Dress?

Behr paint jumped in on The Dress with these two tweets.

Technically, #thedress is French Melody PPQ-17 & Eagle Rock S-H-730. Check it out on our app! http://t.co/gifE3xp8B8 pic.twitter.com/jUk1JDvxv0

— Behr Paint (@BehrPaint) February 27, 2015

It doesn’t matter which color you see, we’ve got you covered. #TheDress pic.twitter.com/v5lJOCydVp

— Behr Paint (@BehrPaint) February 27, 2015

Sean Lintow wrote a blog post reminding us as builders should invest in color swatches and samples to show clients in person. The Dress debate reminds us that you never know how someone will see color online.