Tag Archives: #ConstChat

#ConstChat Reputation Management with Bethany Michaels

Reviews and Reputation – #ConstChat Recap

Construction Chat is a weekly chat on Thursday mornings at 9:00 a.m. Pacific Time.  If you’re free, we’d love you to join us.

Reputation Management

This week’s topic is brought to us by our co-host, Bethany Michaels, an independent social media expert in the construction industry.

We were really thankful to have her.

Q1: In this computer age, how important do you think online reputation is becoming?

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Relevant or Trendy? – #ConstChat Recap

Construction Chat is a weekly chat on Thursday mornings at 9:00 a.m. Pacific Time.  If you’re free, we’d love you to join us.

Jumping on Trends #ConstChat Topic for 3/19/15

This week’s chat topic is about trend jumping.

Jumping on trends is very controversial. Is it real marketing or a waste of time?

Most recently we all encounter The Dress.

When the debate about whether The Dress is black and blue or white and gold filled up Twitter and Facebook, people were either jumping on the trend or raging against it.

Adweek highlights some marketing wins here.

What about the Construction Industry and The Dress?

Behr paint jumped in on The Dress with these two tweets.

Sean Lintow wrote a blog post reminding us as builders should invest in color swatches and samples to show clients in person. The Dress debate reminds us that you never know how someone will see color online.

Lots of answers. Lots of scrolling.

Q1: How do you first hear about trends?

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