Tag Archives: relationships

Tom at a Tilt Up Project 11/20/1989 in Lake Forest.

Reason Number 8 to Blog: Getting to Know The People Behind the Brand

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There are many reasons that a company should have a blog and we covered a few of them back in this post including authority, creativity, perspective, focus, and social sharing.

Reason 6 to blog is to be found by people and loved by search engines. Yep. People ask “how to fix cracks in concrete tilt-up panels.”

Reason 7 to blog is problem solving. When you blog to solve a problem, you’re serving your audience (current and potential clients).

Reason 8 to blog: Familiarity

Another reason to blog is so that people can get to know you and your company a bit better. On one of my past anniversaries, I did a “Featured Tweeter” spot about myself for that reason.

Getting to Know Tom Riggins

For this blog’s five year anniversary, I’m highlighting Tom Riggins, our President.

Tom isn’t just a board member and off-site owner. He is our primary project manager. This means he meets with clients, hosts jobs walks with subcontractors, estimates jobs, coordinates with our design-build team, and makes time for building surveys, a client favorite. Now, that’s a lot of hats!

Growing up in the construction industry gave Tom years of experience beyond his age in estimating, project management, and supervision of new, remodel, and tenant improvement work.

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My Think Tank (No, Twitter is not a waste of time.)

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You get out of Twitter what you put into it. It’s that simple. One of the reasons why Twitter has been so valuable to me as a person and indirectly to this business, is because of the way I’ve chosen to use it.

Sure I learn from blogs, but when you have access to people, it’s totally different. I didn’t just join twitter to push out our content. I, like Gary Vaynerchuk, am collecting relationships.

I would like to introduce you to (most of) my think tank.

BridgetTwitterFriends-092713

We all met on Twitter. Actually Wendy (not pictured) and Cyndi started Facebook Liking Tuesdays  (#FBLT). Tweets became friendly, Twitter relationships migrated to Facebook, and those friendships deepened. We have become a group that supports one another’s careers and pursuits. If anyone has a question, there’s surely someone in this group that knows the answer.

This is what I call the Human ROI (Return on Investment) of Twitter.  I know that my life has been indelibly altered because of these women. I may even dare to say that much of the fruit of my labor here at Riggins is because of the education, support, and brainstorming I’ve done with them. Continue reading →